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“红火”一个展 “出圈”一座城
Sou Hu Cai Jing· 2025-10-18 01:11
Core Insights - The exhibition economy in Shenzhen is experiencing explosive growth, with the number of exhibitions increasing from 106 in 2021 to over 400 by 2024, and the exhibition area expanding from 5.12 million square meters to 12 million square meters [3][4] - The city aims to transform exhibition traffic into long-term industrial growth, enhancing its competitiveness and attracting over 100,000 exhibitors and more than 11 million visitors annually [3][4] Group 1: Exhibition Growth and Impact - Shenzhen's exhibition industry is deeply integrated with the city's innovation and development, serving as a "window" for urban branding and marketing [3][4] - The recent AIPC global conference held in Shenzhen marked a significant milestone, being the first of its kind in mainland China, attracting over 200 international leaders and showcasing the city's capabilities [4][5] - The conference's innovative format combined city experiences with the agenda, allowing attendees to engage with Shenzhen's landmarks, thereby enhancing the city's global image [4][5] Group 2: Economic and Industrial Development - The exhibition sector is becoming a vital platform for local governments to attract investments, with direct engagement at exhibitions leading to successful business relocations [7][8] - Various local governments are adopting new strategies for investment attraction, utilizing exhibitions to connect with high-quality enterprises and gather valuable leads [7][8] - The concept of "chain-based investment attraction" is proposed, focusing on creating a complete industrial ecosystem that encourages long-term investment in Shenzhen [9] Group 3: Cultural and Tourism Integration - Exhibitions are not only platforms for industry exchange but also serve as catalysts for urban tourism and cultural experiences, significantly boosting local consumption [11][14] - The integration of exhibitions with cultural tourism is highlighted, with data showing that 40%-50% of attendees participate in local cultural activities during exhibitions [13][14] - Shenzhen is encouraged to enhance its exhibition infrastructure and cultural tourism offerings to maximize the economic benefits derived from the exhibition economy [14]
深圳一年办展441场、逛展1122万人次 “泼天流量”如何变成“顶天留量”
Shen Zhen Shang Bao· 2025-10-14 23:45
Core Insights - The exhibition industry in Shenzhen is thriving, with benchmark exhibitions serving as key traffic entry points for economic development [3] - The integration of exhibitions with urban industries is crucial for enhancing city competitiveness and driving economic growth [2][4] Group 1: Exhibition Industry Growth - In 2024, Shenzhen is set to host 441 exhibitions covering an area of 12.03 million square meters, attracting over 11.22 million visitors [3] - From January to September 2023, Shenzhen held 538 exhibitions, with a total exhibition area of 11.75 million square meters, marking a year-on-year increase of 27.8% [3] - Major exhibitions like the CHINAPLAS International Plastics and Rubber Exhibition attracted over 4,500 exhibitors and more than 280,000 attendees [6] Group 2: Economic Impact - The exhibition industry generates a multiplier effect, with every 1 yuan invested in exhibitions yielding approximately 9 yuan in economic benefits [5] - During major exhibitions, local hotels and businesses experience significant increases in occupancy and sales, with hotel prices rising by 40% during the CHINAPLAS exhibition [5][4] - The influx of visitors during exhibitions boosts local tourism and consumption, benefiting various sectors including hospitality and retail [5] Group 3: Industry Integration - Benchmark exhibitions are becoming global platforms for industry connections, facilitating cross-border cooperation and significant order placements [6] - The ITES Industrial Exhibition attracted over 100,000 professional visitors, generating orders exceeding 5 billion yuan [6] - The integration of exhibitions with local industries is enhancing the competitiveness of Shenzhen's industrial clusters, with a focus on strategic emerging industries [7] Group 4: Urban Development Strategy - Shenzhen's exhibition industry is expanding westward, aligning with the city's industrial upgrade and spatial strategy [8] - The Shenzhen International Convention and Exhibition Center is positioned as a core traffic hub, facilitating the development of a "Greater Bao'an" similar to the "Big Hongqiao" concept [8] - The combination of transportation infrastructure and exhibition resources is expected to drive a new wave of development opportunities for Shenzhen's exhibition economy [8]