Infoseek舆情监测系统
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Infoseek:企业品牌公关的“智能外脑”与“数据盾牌”
Sou Hu Cai Jing· 2026-01-16 06:15
当企业遭遇负面舆情时,市场部常陷入"发现晚、响应慢、处置乱"的被动局面:凌晨3点发现社交平台出现不实信息,却联系不上值班编辑;危机声明反复 修改仍被质疑"态度傲慢";舆情平息后无法评估处置效果,导致同类问题重复发生……这些场景暴露了传统品牌公关的三大痛点:信息滞后、决策低效、效 果模糊。而Infoseek通过"AI+数据"双轮驱动,为企业构建起覆盖舆情监测、危机响应、品牌传播的全周期解决方案,让品牌公关从"经验驱动"升级为"智能 决策"。 一、舆情监测:从"被动灭火"到"主动预警" 传统舆情监测依赖人工搜索和关键词匹配,常出现"漏报、误报、迟报"问题。某餐饮品牌曾因未及时监测到某区域门店的卫生投诉,导致负面信息在本地生 活平台发酵24小时后才被发现,最终损失超百万元。Infoseek的舆情监测系统则通过NLP技术实现"语义级"精准识别,不仅能捕捉"蟑螂""变质"等显性关键 词,还能分析"这家店卫生差""再也不会来"等隐含负面情绪的语句,漏报率较传统方式降低82%。 更关键的是,系统支持7×24小时实时监测与多维度预警。当监测到某电商平台出现"产品致癌"等严重负面信息时,系统会在30秒内通过短信、邮件、APP推 ...
备案落地彰显硬实力:Infoseek 字节探索获国家网信办第十四批权威认可
Sou Hu Cai Jing· 2025-11-28 07:16
Core Insights - Infoseek's public opinion monitoring system has successfully passed the regulatory filing, demonstrating compliance with the "Interim Measures for the Management of Generative Artificial Intelligence Services" and "Regulations on the Management of Deep Synthesis of Internet Information Services" [1][3] - The filing process emphasizes strict standards, particularly for AI services with public opinion attributes, focusing on algorithm transparency, data security, and compliance in processing procedures [3][6] Algorithm Compliance - Infoseek's system includes a self-assessment report detailing technical principles and risk prevention mechanisms, utilizing the Deepseek model to create a traceable algorithm decision-making system [3][4] - The risk assessment module categorizes results into four levels based on 12 objective indicators, minimizing subjective bias, while the authenticity verification module cross-verifies with authoritative databases within 15 seconds [3][4] Data Security - Infoseek's system employs a distributed cloud architecture that provides triple security guarantees, including bank-level data encryption, refined access control, and operational log tracing [4] - The introduction of blockchain technology ensures the immutability of evidence, aligning with regulatory requirements for the authenticity of filing materials [4] Compliance in Processing - The system automates the generation of appeal materials, embedding over 20 relevant legal provisions, which has increased the appeal success rate by over 60% compared to manual processes [4] - The entire process is documented, creating compliance archives that meet the requirements for traceability in handling negative public opinion [4] Industry Perspective - The approval of Infoseek's filing reflects a deep resonance between its technological capabilities and regulatory requirements, addressing the "public opinion blind spot" with over 80 million monitoring sources and minute-level response capabilities [5][6] - The filing signifies a new phase for the public opinion monitoring industry, transitioning towards "compliance and intelligence," with a full-stack architecture becoming a core competitive advantage for more companies seeking regulatory recognition [6]