Group 1 - The core viewpoint is that Hyundai Kia is seeking to capitalize on the growing sales of electric vehicles (EVs) in Europe, aiming to gain market share from competitors in the US, Japan, and Europe [1][3] - Hyundai Kia is open to building a third factory in Europe, similar to its expansion in the US, to enhance local production and sales [1][3] - The company aims to double its EV sales in Europe this year, introducing new models including a compact SUV priced under €25,000 (approximately ¥210,000) and a mid-large 7-seater SUV, the Ioniq 9 [3] Group 2 - In the US market, Hyundai Kia has established a strong position in EV sales, ranking second after Tesla in 2023 and 2024, with a new $7.6 billion (approximately ¥54.47 billion) factory in Georgia capable of producing 500,000 vehicles annually [3] - Currently, Hyundai Kia holds an 8.4% market share in the European EV market, while competitors like Volkswagen, BMW, and Tesla have shares of 28%, 10%, and 7.9% respectively [3] - The company acknowledges the increasing threat from Chinese brands like BYD and Chery, with BYD alone capturing 3.1% of the European EV market [3][4]