Intelligent Connected Vehicles
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讲好AI故事,抢占智能化下半场
Zhong Guo Qi Che Bao Wang· 2026-02-02 01:20
如同一场席卷业界的风暴,人工智能(AI)正成为重塑汽车业的关键因素。"汽车进入智能化时代,车企如何吸引消费者购买,能否找到新卖点,甚至 发掘和培育新的增长点,将是新一年最为重要的事。"在中国人民大学应用经济学院教授、博士生导师刘瑞看来,AI作为当下最前沿、最热门的概念,既是 迈向智能化的基石,也是开启差异化的钥匙。车企只有讲好AI故事,将AI从概念转化为用户可感知的价值,才是未来赢得市场的关键。 能让消费者直接感受到的是汽车营销环节。在这一领域,AI正凭借其强大的技术实力,成为重构营销全链路效率的核心力量。在流量到线索阶段,AI 外呼机器人借助话术结构化体系以及用户意图判定技术,能够高效完成线索提纯工作,成功率高达70%。这一成果不仅显著降低了人工成本,更使线索转化 效率大幅提升,让营销团队能将更多精力投入到高价值线索的跟进中。从线索到成交环节,基于自然语言处理技术实现的智能圈人功能以及自动化营销画布 生成工具,为营销人员带来极大便利,有效缩短销售周期,提高成交转化率。 "有的品牌在新车营销时堆砌技术参数和专业术语,被消费者称作'自嗨'。"在全联车商投资管理(北京)有限公司总裁曹鹤看来,虽然营销时可能对芯 片 ...
职业初体验 解锁新梦想
Xin Lang Cai Jing· 2026-01-12 23:10
Group 1 - The event "Vocational Integration: Building Dreams for the Future" was organized by the Nanning Youth Activity Center, allowing 35 parent-child families to experience vocational education hands-on at Guangxi Nanning Technician College [1] - Participants visited various practical sites including electric vehicle inspection and maintenance workshops, and engaged in activities that highlighted the application of subjects like mathematics and physics [1] - Interactive technology sessions included operations with smart connected vehicles, VR experiences, 3D printing, and film production, enhancing children's understanding of digital technology and sparking interest in future careers [1] Group 2 - The event exemplified the collaborative practice of the "Teaching Alliance" by integrating vocational school resources with external platforms, effectively bridging the gap between vocational and general education [2] - A cooperation agreement was signed between the Nanning Youth Activity Center and Guangxi Nanning Technician College to enrich future vocational integration activities and provide quality extracurricular educational resources [2] - The initiative aims to connect schools, enterprises, and communities to create a comprehensive and multi-layered educational system for the growth of youth [2]