JD.DESIGN高定系列

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收购生活家家居获批 京东进一步拓展家居家装市场
Bei Jing Shang Bao· 2025-06-19 06:26
Core Viewpoint - Beijing JD Century Trade Co., Ltd. has received unconditional approval for the acquisition of Sichuan Life Home Furniture Group Co., Ltd., marking a significant step in JD's expansion into the home furnishing and decoration vertical market [1][2]. Group 1: Acquisition Details - The acquisition involves Beijing JD Century Trade Co., Ltd., a core operating entity of JD Retail Group, and the actual controller of Life Home Furniture, Bai Jie [2]. - This acquisition is seen as a crucial move for JD to integrate online and offline services in the home furnishing sector, solidifying its "home decoration + home furnishing + home appliances" three-in-one strategy [2][4]. Group 2: Market Position and Strategy - JD has been actively investing in the home furnishing and decoration sector, having opened over 300 stores nationwide since entering the market in 2019, covering nearly 300 districts and counties [3]. - The company has launched its self-operated high-end series JD.DESIGN and opened its first self-operated home decoration brand store in JD MALL [3][4]. - Life Home Furniture is a leading one-stop overall home service provider in the Southwest region, possessing a mature offline service network and a professional home service team, which will complement JD's strengths in e-commerce, logistics, and financial services [4].