Core Insights - Amazon is developing two AR glasses: "Amelia" for delivery personnel and "Jayhawk" for consumers, with expected launches in mid-2026 and late 2026 to early 2027 respectively [1][2] - The AR glasses market is becoming increasingly competitive, with major players like Meta, Google, and Apple also investing in AR technology [2][5] - Amazon's AR glasses will feature integrated microphones, speakers, cameras, and a display screen, with the consumer version being lighter and more stylish [1][2] Company Developments - The "Amelia" model is aimed at assisting Amazon's delivery workers with sorting and delivering packages, with an initial production plan of around 100,000 units [1] - Amazon has a history in the smart glasses market, having launched Echo Frames in 2019, and is now working on a new version that will include a camera [2] Industry Trends - The AR glasses sector is at a pivotal moment for mainstream consumer adoption, with multiple tech giants making significant investments [2] - Meta is set to unveil its new AR glasses, named Hypernova, at the upcoming Connect 2025 conference, which could raise the price ceiling for AR devices to $800 or more [5]