Joining us now is Simeon Seagull, consumer equity research analyst at Guggenheim Security. Simeon, great to see you. Good to see you guys. Good to be back.>> The market is uh not really trusting the the turnaround story here. Um what is the the market reacting to in in the moment. And I guess in your mind, what is it missing.>> Yeah. So, listen, it's an interesting opportunity to come back and take a fresh look and see where stocks are and we know I'm a glutton for punishment, so here we go. No, but I I thi ...