Core Viewpoint - Nike's stock surged 17% after the company indicated that it has overcome the worst of its struggles, following a better-than-expected fiscal fourth-quarter earnings report [1][2] Financial Performance - In the fourth quarter, Nike experienced a 12% drop in sales and an 86% decline in net income, with profit margins also decreasing [2] - The company reported that sales of classic products like Air Force 1, Air Jordan 1, and Dunks fell over 20% year-over-year, with a 30% decline in the fourth quarter alone, impacting sales by nearly $1 billion [9] Turnaround Strategy - CEO Elliott Hill emphasized that the company is beginning to see the effects of its turnaround plan, "Win Now," and expects business results to improve moving forward [3][4] - Nike is focusing on new product launches and efforts to regain wholesale partners, including selling on Amazon for the first time since 2019 and targeting female shoppers [4][5] Market Reactions - Following the earnings report, several banks issued positive commentary, with HSBC upgrading Nike to a "buy" rating and raising its price target to $80, indicating a potential 28% upside [5] - Analyst Erwan Rambourg noted that there is tangible evidence of a potential sales rebound for Nike, despite challenges such as tariffs [6] Future Outlook - Nike anticipates a mid-single-digit percentage decline in sales for the current quarter, aligning with Wall Street's expectations of a 7% drop [7] - The company expects profits to remain under pressure through the first half of fiscal 2026 due to inventory clearance and higher tariff costs, with improvements anticipated in the second half [10]