Core Insights - The K11 ELYSEA project in Shanghai has achieved a pre-leasing rate of over 50% for its K11 ATELIER Huaihai office building, indicating strong demand in the commercial real estate sector [2][4] - K11 projects across China have seen significant increases in foot traffic and sales during the holiday season, with overall sales up nearly 20% and foot traffic up over 10% compared to the previous year [5][10] - The K11 brand continues to enhance its cultural and luxury positioning, with successful events and partnerships driving consumer engagement and sales growth [7][10] Group 1: Shanghai K11 ELYSEA - The K11 ATELIER Huaihai office building, part of the K11 ELYSEA project, is located in a prime area of Shanghai and has a total construction area of 130,000 square meters (approximately 1.4 million square feet) [2] - The project has attracted major tenants, including Marsh Group, which has leased 6,000 square meters, reflecting long-term trust in the K11 brand [2] - The office building is expected to be gradually available in the second half of 2026, contributing to the business ecosystem in Shanghai's core commercial district [2][4] Group 2: Holiday Performance - During the double holiday period, K11 locations in mainland China experienced a significant increase in customer traffic, with Guangzhou K11 reporting over 650,000 visitors, a rise of over 50% compared to the previous month [9][7] - Sales in the collectible toy category surged nearly 44%, while electronics sales more than doubled, showcasing the effectiveness of K11's innovative "art + commerce" model [5] - K11 MUSEA in Hong Kong saw foot traffic increase by nearly 50% during the New Year holiday, with member spending rising over 40%, particularly in luxury brands [10][12] Group 3: Sustainability Achievements - New World Development has been recognized for its sustainability efforts, achieving a top score in the CDP climate project and ranking in the top 4% globally among over 20,000 rated companies [13] - The company’s performance in environmental disclosure reflects its commitment to addressing climate risks and maintaining trust with investors and stakeholders [13]