新春期间，花城广州处处洋溢着浓郁的节日气息。围绕着马年主题，今年各大商圈、商场的新春装置成 了人们打卡拍照的热点，除了传统的灯笼、生肖雕塑外，一批兼具互动性、艺术性与人文温度的马年主 题美陈闪亮登场，记者走访市内核心商圈时看到，从步行街到热门商圈，从城市地标到时尚街区，市民 游客在"策马打卡"中感受广府文化新韵，商家商圈在场景创新中挖掘新消费潜力，而这些可玩、可触、 可感的新春消费场景流淌出了广州年味的新表达，也为国际消费中心城市的培育建设写下生动注脚，一 幅"年味浓、消费暖、信心足"的花城新春图景铺展开来…… 第一站 千灯会感受盛唐风华与岭南情韵 要问新春氛围哪里最浓厚？广州天河路商圈一定"浓度超标"！从新春假期前开始，天河路商圈就已人潮 涌动、灯火辉煌，随着正佳广场第四届正佳大唐千灯会开幕，这里以"岭南大庙会"为主题，融合盛唐风 华与岭南情韵，用千灯点亮了新春，沉浸式场景营造了古风古韵氛围。 走进正佳广场，一条以"玄奘归唐"为意象的光影叙事线徐徐展开，引领游客步入盛唐长卷：户外北广场 打造长达三十米的"山海奇骏"灯组，结合音乐喷泉水舞秀，以腾跃骏马写意山河；西北门"华灯初上"长 廊，以绵延灯笼阵列营造入城 ...

Core Insights - The K11 ELYSEA project in Shanghai has achieved a pre-leasing rate of over 50% for its K11 ATELIER Huaihai office building, indicating strong demand in the commercial real estate sector [2][4] - K11 projects across China have seen significant increases in foot traffic and sales during the holiday season, with overall sales up nearly 20% and foot traffic up over 10% compared to the previous year [5][10] - The K11 brand continues to enhance its cultural and luxury positioning, with successful events and partnerships driving consumer engagement and sales growth [7][10] Group 1: Shanghai K11 ELYSEA - The K11 ATELIER Huaihai office building, part of the K11 ELYSEA project, is located in a prime area of Shanghai and has a total construction area of 130,000 square meters (approximately 1.4 million square feet) [2] - The project has attracted major tenants, including Marsh Group, which has leased 6,000 square meters, reflecting long-term trust in the K11 brand [2] - The office building is expected to be gradually available in the second half of 2026, contributing to the business ecosystem in Shanghai's core commercial district [2][4] Group 2: Holiday Performance - During the double holiday period, K11 locations in mainland China experienced a significant increase in customer traffic, with Guangzhou K11 reporting over 650,000 visitors, a rise of over 50% compared to the previous month [9][7] - Sales in the collectible toy category surged nearly 44%, while electronics sales more than doubled, showcasing the effectiveness of K11's innovative "art + commerce" model [5] - K11 MUSEA in Hong Kong saw foot traffic increase by nearly 50% during the New Year holiday, with member spending rising over 40%, particularly in luxury brands [10][12] Group 3: Sustainability Achievements - New World Development has been recognized for its sustainability efforts, achieving a top score in the CDP climate project and ranking in the top 4% globally among over 20,000 rated companies [13] - The company’s performance in environmental disclosure reflects its commitment to addressing climate risks and maintaining trust with investors and stakeholders [13]