Group 1 - TikTok Shop is driving a global transformation in cross-border e-commerce through its innovative content commerce model, enabling merchants to explore new growth paths [1] - The success story of Euhomy ice maker illustrates the platform's potential, with a single video by influencer Ali Iceberg leading to over 200 units sold in one day [1] - TikTok Shop's cross-border POP business has accelerated its global expansion, entering six new markets including the UK, Germany, France, Spain, Italy, and Japan [3] Group 2 - Euhomy's operational data indicates that the brand achieved 500 million exposures on the platform in the first half of 2025, with GMV doubling during major promotional events [3] - The platform's "Global Black Friday" event offers comprehensive support for merchants, including simplified promotional processes and clear guidelines to enhance participation in global competition [3] - The cross-border POP business in the US has seen nearly double growth in the past six months, driven by the synergy of content, products, services, and marketing [3] Group 3 - The rise of content commerce allows brands to engage directly with consumers, with live streaming and short videos serving as effective communication bridges [5] - Katch Me's strategies, such as 24-hour shipping and hassle-free returns, have significantly improved user experience and built consumer trust [5] - A user-centric approach is becoming a winning strategy for an increasing number of merchants [5]