Core Viewpoint - Tianma Microelectronics has launched a new high-end OLED technology brand called "Tiangong Screen," aiming to redefine high-end display standards and expand its market presence beyond mobile phones into automotive and IT sectors [2][7]. Group 1: Product Features - The "Tiangong Screen" emphasizes visual health with features such as flicker-free technology, 1nit brightness for eye protection, low blue light emission at 4.7%, and adaptive ambient light sensing [3]. - It boasts a peak brightness of 8000nits and a global brightness of 2500nits, ensuring clear visibility even in bright sunlight, with a refresh rate supporting up to 240Hz for smooth operation [5]. - The product has received the "S++ level" certification for visual health from the China Quality Certification Center, indicating its commitment to user well-being [5]. Group 2: Strategic Shift - The launch of "Tiangong Screen" marks a strategic upgrade for Tianma, transitioning from a low-profile screen manufacturer to a high-end brand creator, focusing on co-creating brand value with customers [7]. - The company plans to systematically expand the "Tiangong Screen" brand into automotive and IT display markets, creating a synergistic high-end brand matrix [7]. Group 3: Automotive Display Innovations - Tianma has established a strong foundation in the automotive display sector, focusing on enhancing driving safety and user interaction rather than just technical specifications [8]. - The company has developed various innovative technologies for automotive displays, including ultra-wide high-definition projection and dynamic flexible displays that adapt to user preferences [8][11]. - Tianma's automotive OLED products, such as the dual 13-inch curved OLED display, integrate seamlessly into vehicle interiors, showcasing the company's commitment to innovation in the automotive display market [9]. Group 4: Market Performance - In 2024, Tianma's global automotive display panel shipments are projected to grow by 25%, with revenue increasing over 40%, significantly outpacing industry averages [13]. - The company has maintained its position as the global leader in automotive TFT-LCD and instrument display shipments for five consecutive years, with its products featured in 95% of global automotive brands [13]. - Tianma's automotive displays have been adopted by high-end brands such as McLaren and Ferrari, underscoring its technological strength and brand influence in the premium automotive market [13].