Core Insights - LABUBU has gained global popularity, particularly among the younger generation, driven by emotional value needs such as surprise, community recognition, and unique collectible satisfaction [1] - The rise of LABUBU has significantly boosted the surrounding market, particularly in custom doll clothing, reflecting a shift in consumer behavior towards emotional resonance and spiritual comfort rather than mere functionality [1] Market Dynamics - A Beijing-based doll clothing tailor reported that LABUBU styles account for 95% of their orders, indicating a peak in production during new releases [2] - Independent tailors are producing over 100 LABUBU outfits monthly, with a waiting period of up to two months for customers [2] - The trend has extended to the nail art industry, with high-end salons offering LABUBU-themed beauty packages, showcasing the economic potential of this emotional consumption wave [2] Employment Trends - The LABUBU craze has led to the emergence of new job roles, such as doll outfit designers and modification specialists, creating flexible employment opportunities for individuals, including retired women [2] - These new roles are not only generating income but also injecting vitality into the economy by providing new avenues for monetizing personal passions [2] Risks and Challenges - The current doll clothing market is heavily reliant on the single popular IP of LABUBU, posing a risk of a sharp decline in the derivative market if the IP's popularity wanes [3] - The low entry barriers in the emotional consumption sector may lead to an influx of competitors, resulting in price wars and potential degradation of quality and design [3] - The sustainability of new entrants in the market may be challenged if they lack unique skills or aesthetic appeal, especially during a downturn [3]