Core Viewpoint - The article discusses a recent incident involving Pop Mart's live stream, where a staff member made a controversial remark about the pricing of a product, leading to a public backlash. Despite this, the company's performance remains strong, with significant revenue growth reported. Group 1: Incident Overview - On November 6, Pop Mart's live stream faced backlash when a staff member commented that the price of a DIMOO blind box, originally priced at 79 yuan, was "a bit excessive" [3][6] - An internal source confirmed the incident and stated that the company is investigating but will not terminate the involved employees [6] Group 2: Product Performance - DIMOO, created by designer Ayan Deng, is one of Pop Mart's top-selling IPs, consistently ranking in the top 5 for sales [6] - The new DIMOO series "New Diary" sold out immediately upon release, and a collaboration with Disney saw the hidden variant "Mickey TV Show" increase in price from 179 yuan to 784 yuan, reflecting a 3.4 times premium [7] Group 3: Market Trends - Sales for other Pop Mart IPs like LABUBU, Star People, CRYBABY, and SKULLPANDA have also been strong, with supply issues gradually improving due to regular restocks [7] - Following large restocks, product prices have seen varying degrees of decline, with the hidden variant "Heart" of LABUBU dropping by 13% and 6% after restocks on September 25 and October 20, respectively [7] Group 4: Financial Performance - Despite a stock price decline of over 35% since late August, Pop Mart reported robust financial results, with a 245% year-on-year revenue increase in Q3 2025 [8] - Revenue from China grew by 185% to 190%, while overseas revenue surged by 365% to 370% [8]

目前，DIMOO是泡泡玛特长期保持TOP5销量的头部IP。 11月6日晚间，泡泡玛特（09992.HK）直播间疑似"翻车"。多名网友在社交平台发布视频显示，直播期间，一位工作人员手持原价79元的DIMOO挂链盲盒 说到，"这东西卖79元确实有点……过分了"。另一工作人员回应称："没事，会有人买单的。" 第一财经记者从泡泡玛特内部人士处获悉，确实发生了直播事故，公司正在紧急调查，但不会开除直播事故中相关员工。 DIMOO是由中国设计师Ayan Deng（邓瞻）创作的IP，目前该IP已被泡泡玛特收购成为其自有IP。DIMOO是一个闯入梦境的小男孩，头顶住着一位由云朵 化成的"云宝宝"。 目前，DIMOO是泡泡玛特长期保持TOP 5销量的头部IP。得物App数据显示，泡泡玛特DIMOO全新系列"新生日记"开售后秒售罄。今年3月，DIMOO推出 了与迪士尼联名的首款搪胶盲盒产品，该产品包括6个基本款和1个隐藏款。得物App数据显示，隐藏款"米奇TV秀"价格由179元上涨至784元，溢价3.4 倍，截至目前，隐藏款市场价为359元，仍有1倍的溢价。 2025年至今，泡泡玛特旗下LABUBU、星星人、CRYBABY、SK ...