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广州谷东智能突破PVG光波导,AR眼镜即将进入千元级市场
Xin Lang Cai Jing· 2025-09-12 07:05
Core Viewpoint - The significant reduction in costs for optical display systems is expected to catalyze the smart glasses market, with a new AR optical solution priced between 1500-2000 yuan, disrupting the current market average of over 3000 yuan [1][2]. Group 1: Company Overview - Gu Dong Intelligent, founded in 2017, is transitioning to the consumer market after establishing a leading position in the B2B sector, particularly in industrial AR applications [2][4]. - The company has over 500 global partners and its products are sold in more than 130 countries, with a market share exceeding 35% in China's industrial AR B2B market [5][4]. Group 2: Technology and Innovation - The newly launched "one-to-two" AR optical solution utilizes LCoS and PVG technology, significantly reducing the number of core display units and thus costs [1][8]. - Gu Dong Intelligent has achieved a cost reduction in core materials, with self-developed GDPA3 light orientation dye costing only 1/10 of imported products, and production costs for waveguides reduced by 60%-90% [1][11]. Group 3: Market Strategy - The company aims to produce over 10 million units by 2026, leveraging its B2B revenue to fund C2D market development, which is projected to be a trillion-yuan market [7][12]. - Gu Dong Intelligent positions itself as a technology supplier rather than a brand, focusing on providing components to major manufacturers like Huawei and Xiaomi [12][15]. Group 4: Future Outlook - The establishment of a 200,000-piece PVG waveguide production line is expected to lower the cost of waveguide pieces by 80%, potentially bringing the overall device price down to around 1000 yuan [11][12]. - The company anticipates a surge in demand for AR combined with AI technologies, projecting around 10,000 units shipped by the end of the year [11][12].