Core Viewpoint - Company held a performance briefing on May 12, 2025, to discuss its business model, competitive advantages, growth points, and future development plans in the LED display industry [1][2]. Business Model - The company provides high-quality, high-performance LED display equipment and control solutions, utilizing a combination of order-based and planned production models [2]. - The sales strategy includes direct sales to end customers and a distribution model through contractors and channel partners [2]. Competitive Advantages - The company emphasizes its differentiated core competencies, which include product quality, technological research and development, marketing services, brand value, and talent development [3]. Growth Points - In 2025, the company aims to implement a "251" operational strategy focusing on two key areas, five improvements, and one development goal to enhance its operational effectiveness [4]. - The company has made significant technological advancements, such as improving display contrast by 30% through innovative coating techniques and developing high-grade fire-resistant products [4]. Financial Performance - For the reporting period, the company achieved revenue of 665.48 million yuan, with a net profit attributable to shareholders of 6.34 million yuan [7]. - Management has successfully reduced total expenses by 31.77% year-on-year, despite facing economic challenges and market competition [7]. Future Development Plans - The company plans to focus on its core LED display business, enhancing customer service, optimizing product offerings, and maintaining brand positioning [9]. - The company aims to leverage digitalization and information technology to improve efficiency and reduce operational costs, ensuring sustainable long-term growth [9]. Industry Positioning - The company showcased innovative solutions at the 2025 Shenzhen ISLE exhibition, including outdoor display solutions and a new photovoltaic energy storage display solution, highlighting its commitment to sustainability and technological advancement [8].

Business Model and Market Strategy - The company provides high-quality LED display equipment and control solutions, utilizing a combination of order-based and planned production models [1][2] - Sales strategies include direct sales to end customers and a distribution model through contractors and channel partners [2] Competitive Advantages - The company maintains a differentiated core competitiveness, focusing on product quality, technological research and development, marketing services, brand value, and talent development [3] Growth and Profitability - In 2025, the company has established a "251" operational guideline aimed at enhancing strategic focus and operational efficiency, with specific goals for improvement and development [4][9] - The company reported a revenue of ¥665,483,656.24, with a net profit of ¥6,340,256.15, and managed to reduce total expenses by 31.77% year-on-year [8] Technological Innovations - Significant advancements in LED display technology include improvements in contrast ratio by 30% through innovative coating techniques and the development of high-grade fire-resistant products [5][6] - The company emphasizes collaboration with research institutions to drive innovation in LED technology [6] Strategic Adjustments - Following the divestment of non-LED businesses in 2023, the company aims to concentrate resources on enhancing its core LED capabilities, despite short-term revenue impacts [7] - The company plans to leverage digitalization for efficiency improvements and cost reductions, ensuring high-quality development [12] Future Development Plans - The company is committed to focusing on the core LED display business, optimizing product offerings, and enhancing brand positioning [11][12] - Future strategies include expanding product applications and strengthening partnerships within the industry ecosystem [10]