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2025年日本移动出行展,为何如此安静?
Guan Cha Zhe Wang· 2025-10-29 23:24
Core Insights - Japanese automakers are at a crossroads, facing the choice between continuing to focus on the North American market or expanding collaboration with China [23] Group 1: Event Overview - The 2025 Japan Mobility Show had a minimal presence in the passenger car sector, featuring only 10 domestic brands and 5 international brands, contrasting sharply with other major auto shows [3] - The event was overshadowed by international political dynamics, including a meeting between US President Trump and Japanese Prime Minister Kishi, where Japan announced a $550 billion investment mechanism with potential projects [5] Group 2: Industry Challenges - Japanese automakers are lagging in the global electrification race, having missed early opportunities in lithium-ion battery development and facing delays in solid-state battery production [9] - The market share of Japanese automakers in China has plummeted from 24.1% in 2020 to an estimated 11.2% in 2024, with Q1 2023 figures showing only 10.8% [14] - The US market, a key export destination for Japanese automakers, has been adversely affected by Trump's tariff policies, with estimated losses exceeding $19 billion due to a 25% tariff [15] Group 3: Future Directions - Japanese automakers are showcasing "visions" for the future, including concept vehicles and advanced technologies, as a way to signal ongoing development despite current challenges [9][15] - The entry of Chinese automaker BYD into the Japanese K-Car market is seen as a significant threat, with local companies like Suzuki acknowledging the competitive pressure [18][20] - Collaborations between Japanese automakers and Chinese tech firms are emerging, with Nissan and Toyota partnering with companies like Momenta and Huawei to enhance their technological capabilities [22]