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Jeans brand Levi's is up 8% on strong earnings — despite a profit hit from tariffs
Business Insider· 2025-07-11 06:06
Core Insights - Levi Strauss reported a 6% increase in net revenues for the latest quarter, totaling $1.4 billion, with Europe showing a particularly strong performance at a 14% increase in net sales compared to the previous year [2][3] - The company is navigating the impact of tariffs, estimating a profit hit of $25 to $30 million for the remainder of the year due to these tariffs [3] - CEO Michelle Gass highlighted that 60% of the company's business is international, with minimal exposure to China, which positions the company competitively in relation to tariffs [4][3] Financial Performance - The company achieved net revenues of $1.4 billion, reflecting a 6% year-over-year increase [2] - European sales were a bright spot, increasing by 14% compared to the previous year [2] Strategic Initiatives - Levi's sold its Dockers brand and launched the third phase of its collaboration with Beyoncé, while also expanding its tops and outerwear lines [3] - The company has manufacturers in 28 countries, with 20 supplying products to the U.S., allowing for flexibility in response to tariff changes [8] Pricing Strategy - The company believes it has pricing power due to the health of the brand, indicating that any pricing changes will be carefully considered and executed [9]
Levi Strauss raises sales guidance, says it will absorb some tariff costs for now
CNBC· 2025-07-10 20:22
Workers perfom their duties at the Nien Hsing Textile factory, a global manufacturer of Levi's jeans, on the outskirts of Maseru, the capital of Lesotho, a small Southern African kingdom that U.S. President Donald Trump ridiculed last month, April 4, 2025.Levi Strauss raised its full-year guidance Thursday and said it's working to absorb some of the costs it's facing from higher tariffs, but that could change as President Donald Trump's trade policy evolves. The denim maker doesn't disclose its key manufact ...