Core Insights - Vivid Seats Inc. has announced a strategic collaboration with United Airlines to allow MileagePlus members to earn miles on live event ticket purchases through Vivid Seats [2][4] Group 1: Collaboration Details - United MileagePlus members can earn two miles per dollar spent on Vivid Seats purchases exclusively at united.vividseats.com [3] - Eligible United MileagePlus Chase Cardmembers can earn additional miles, with United Explorer Cardmembers earning three miles per dollar and United Quest Cardmembers earning four miles per dollar spent [3] - United Club and United Club Business Cardmembers will earn five miles per dollar spent [3] Group 2: Strategic Importance - The partnership aims to leverage United Airlines' extensive loyalty program, which has over 130 million members, to reach new audiences [4] - Vivid Seats will connect customers to personalized content through United's Kinective Media, enhancing the travel experience with integrated media [4] Group 3: Company Overview - Vivid Seats, founded in 2001, is a leading online ticket marketplace focused on connecting fans to live events [6][7] - The company offers a wide selection of events and tickets in North America and has been recognized for its customer service [7]

Core Points - The Federal Trade Commission (FTC) has filed a lawsuit against Ticketmaster and its parent company Live Nation for allegedly deceiving artists and consumers regarding ticket pricing and limits [1][6] - The lawsuit claims that Ticketmaster and Live Nation engaged in tacit coordination with brokers, allowing them to acquire tickets illegally and sell them at inflated prices in the secondary market [2][3] - The FTC's complaint highlights deceptive practices such as bait-and-switch pricing and misleading advertising about ticket availability [3][6] Legal and Regulatory Context - The FTC's lawsuit alleges violations of the FTC Act and the Better Online Ticket Sales (BOTS) Act, seeking civil penalties and monetary relief against Ticketmaster [6] - The lawsuit follows a previous antitrust case under the Biden administration, which accused Live Nation of monopolistic practices in the live event ticketing market [8][10] - An executive order signed by President Trump aimed to combat ticket scalping and promote price transparency in ticket sales, directing the FTC to enforce the BOTS Act [5][8] Market Impact - The lawsuit could potentially lead to significant changes in the operations of Ticketmaster and Live Nation, including the possibility of Live Nation being compelled to divest Ticketmaster [8][10] - The controversy surrounding Ticketmaster's website crash during a high-profile ticket sale event has intensified scrutiny on the company's practices and market dominance [10]