Core Insights - The article highlights JD.com's special promotions and activities for the Qixi Festival, aiming to enhance consumer engagement and romantic expressions through various offerings and events [1][3][10] Group 1: Promotional Activities - JD.com launched a "Buy Flowers and Win a Confession Scene" campaign, allowing consumers to purchase flowers and enter a lottery for their confession messages to be displayed in high-visibility locations such as sports events and social media [1][3] - During the Qixi Festival, consumers can enjoy discounts such as "Spend 300 and Save 30" and exclusive offers on selected gifts, including Ecuadorian roses and luxury beauty products [3][5] Group 2: Auction and Special Offers - JD.com introduced a special auction event featuring unique items like a rare 999-stem Ecuadorian rose and luxury brand products, providing consumers with exclusive options for expressing their love [5] - The platform also offers a "One-Click Gift" feature, allowing users to send gifts with discounts and access to celebrity greeting cards, enhancing the gifting experience [7] Group 3: Collaborations and Limited Editions - JD.com partnered with various brands and celebrities to launch surprise activities, including limited edition products and exclusive collaborations, such as the MCM canvas bag available for a promotional price [7][9] - The "Little Prince Super IP Day" event features limited-time offers on themed products, including flowers and gift boxes, appealing to consumers looking for unique gifts [9]