2025年厄瓜多尔共和国农产品在中国迎来历史机遇，其玫瑰、白虾等农产品，通过京东进一步打开了中国市场。今年京东超市成为厄瓜多尔玫瑰在中国最大 的进口及包销商，通过大规模产地直采，中国跨境鲜花供应链效率提升超三倍。 8月26日，在北京的京东全球香皂博物馆，京东超市举办了以"全球好花 京东绽放"为主题的京东鲜花七夕战略发布会，厄瓜多尔驻华大使特别代表及厄瓜多 尔头部农场代表共同参会，并签订厄瓜多尔玫瑰长期采购协议。 会上，京东超市宣布了鲜花业务将围绕"好商品、好价格、好服务"进行战略升级，并计划2025在全球范围内包销超1亿枝鲜花，其中包含厄瓜多尔玫瑰在内 的进口鲜花5000万枝。 京东鲜花业务战略升级后，优化了供应链，提升了商品的品质与服务，实现了降本增效、进一步激活中国进口鲜花消费市场。 以京东超市在售的厄瓜多尔玫瑰为例，消费者最快72小时即可收到厄瓜多尔产地枝头刚摘下来的新鲜玫瑰，因为产地直采降低了成本，京东超市厄瓜多尔玫 瑰整体售价比其他零售渠道便宜30%。 据悉，厄瓜多尔大使馆全力支持本国农场与京东深度建立合作，按照协议，京东超市获得了4款顶级稀缺厄瓜多尔玫瑰的全球独家发售权。同时还联合迪士 尼、小王子 ...

中国青年报客户端讯（中青报·中青网记者 朱彩云）七夕佳节临近，京东超市8月26日举办以"全球好花 京东绽放"为主题的京东鲜花七夕战略发布会，厄瓜多尔驻华大使特别代表及厄瓜多尔头部农场代表共 同参会，并签订厄瓜多尔玫瑰长期采购协议。京东超市也成为厄瓜多尔玫瑰在中国最大的进口及包销 商。 月26日，京东鲜花七夕战略发布会现场，厄瓜多尔驻华大使特别代表、使馆一等秘书致辞。中青报·中 青网记者 朱彩云/摄 京东零售大商超事业群相关负责人在发布会上表示，近年来，国内市场对于高端鲜花的需求大幅提升， 尤其是七夕、情人节等特殊节日，此次京东鲜花业务战略升级后，将供应链效率提升超3倍，海外鲜花 从产地直接送达消费者手中的时间从过去的7-10天缩短至3天。 以京东超市在售的厄瓜多尔玫瑰为例，消费者最快72小时即可收到厄瓜多尔产地枝头刚摘下来的新鲜玫 瑰，得益于产地直采降低了成本，京东超市厄瓜多尔玫瑰整体售价比其他零售渠道便宜30%。 上述负责人介绍，目前，京东超市专业买手已在厄瓜多尔和荷兰长期驻扎，从供应链上游筛选好商品。 未来，还将有大批京东超市专业买手深入日本、南非、哥伦比亚、泰国等全球鲜花核心产区，进一步深 化产地直采布 ...

为满足消费者对浪漫仪式的期待，8月22日京东七夕节特别推出"买鲜花抽表白名场面"活动。即日起， 消费者打开京东APP搜索"买鲜花"即可进入活动页面，不仅可以给心爱之人挑选来自世界各地的新鲜花 束、品类丰富的甄选好礼，还有机会让表白信息出现在"苏超"、"中超"比赛现场、商圈大屏、微博热搜 等线上线下热门场景，让爱的表达更具仪式感。 即日起，消费者只需在京东选购七夕指定鲜花，即可参与表白"名场面"活动抽奖。幸运用户产生后，京 东将向中奖用户收集表白信息，并将信息投放到特定线下或线上展示场景中。 七夕佳节，是中国传统节日中最具浪漫色彩的节日之一，不仅寄托了人们对美好爱情的向往与追求，也 成为人们互相表达爱意、传递心意的重要时刻。 如在线下场景中，你的表白信息可能出现在"苏超"比赛现场、"中超"北京国安足球赛场上， 让你的告 白与数万观众的呐喊一同回荡；或是登上全国各地的商圈广告大屏，让你的表白信息被全城人都看到。 此外，线上场景也包括了京东APP首页、微博热搜等多个场景，让你的深情告白获得亿万网友的真诚祝 福。 同时，今年京东七夕节还联合众多品牌及明星推出多项惊喜活动。活动期间，消费者使用京东"一键送 礼"功能，不 ...

此次合作，标志着京东超市完成厄瓜多尔玫瑰产地直采的布局，并包销厄瓜多尔玫瑰，在百亿补贴和产 地直采双重优势加持下，厄瓜多尔玫瑰终端零售价整体降低30%。 这意味着，厄瓜多尔玫瑰不再是明星的专属品，消费者可以用更实惠的价格享受"玫瑰中的爱马仕"。据 悉，这批采摘的厄瓜多尔玫瑰即将抵达中国，首批新鲜的厄瓜多尔玫瑰将在京东超市销售。8月19日晚8 点，上京东APP搜"京东鲜花七夕"可直达会场享受七夕好礼，5折起。以主推款进口厄瓜多尔玫瑰9枝纯 红花束为例，价格便宜56%。 作为高端玫瑰的代名词，厄瓜多尔玫瑰备受贵族、明星们喜爱，被誉为玫瑰中的爱马仕。为重塑高端玫 瑰市场格局。近日，京东超市与厄瓜多尔顶级玫瑰种植庄园CeresFarms达成战略合作，并举行了2025年 厄瓜多尔玫瑰采摘仪式。 厄瓜多尔是全球重要的玫瑰生产国，玫瑰的种植面积为2500-3000公顷，培育了超过450个不同玫瑰品 种，约12万人从事鲜花种植，年出口额超7亿美元，主要销往北美、欧盟、俄罗斯。 此次合作，意味着中国高端玫瑰市场迎来变局。 联合CeresFarms联合举行采摘仪式产地直采杜绝乱象 赤道线上的玫瑰奇迹贵族、明星专属品 清晨6点，厄 ...

七夕节即将到来，8月19日晚8点，京东七夕节正式开启。活动期间，消费者不仅可以享受到跨店每满 300减30、"一键送礼"专享88折等优惠福利，更有厄瓜多尔玫瑰、大克拉钻石、HelloKitty联名商品、大 牌美妆新品等诸多好礼供消费者选择。同时，为给消费者的浪漫表白增添更多仪式感，今年京东七夕节 还联合众多品牌及明星推出多项惊喜活动。活动期间，消费者使用京东"一键送礼"功能，不仅可以享受 送礼优惠，还能解锁张艺兴、杨紫等明星的七夕祝福贺卡，更有机会以0.01元购得京东×MCM独家联名 帆布袋。此外，刘忻、任嘉伦、迪丽热巴等多位明星也将在京东七夕节期间在京东直播间开设"明星恋 爱课堂"，为消费者带来恋爱、送礼小妙招，观看京东直播还有机会1元获明星同款与周边福利。 京东七夕节期间，众多重磅明星同款新品将在京东新品频道首发。在京东新品频道，1元抽取明星周 边，还能一键预约林允、文淇、杨紫、赵今麦的七夕祝福来电，一起解锁七夕新品好礼。8月26日晚上 七点，京东服饰美妆还将联合京东MALL，携手开封交友栏目《王婆说媒》主持人赵梅，在京东MALL 北京南三环店打造"心动奇妙夜"线下交友专场，为广大单身青年们提供一个与心动 ...

Core Insights - The article discusses the evolution of flower consumption in China, highlighting a shift from luxury imported flowers to affordable, everyday options that cater to emotional well-being [1][18][22] Group 1: Market Trends - Ecuadorian roses gained popularity in 2013, with import volumes increasing by 300% and prices ranging from 80 to 150 yuan per stem [6] - The perception of flowers has transformed from luxury items to affordable emotional support, with consumers now prioritizing daily enjoyment over special occasions [21][22] - The price of common flowers has significantly decreased, with hydrangeas available for as low as 9.9 yuan, making them more accessible to a broader audience [23][24] Group 2: Consumer Behavior - Consumers are increasingly purchasing flowers for personal enjoyment rather than as gifts, with 63% of women citing mood regulation as their primary motivation for buying flowers [22] - The phenomenon of "Monday flowers" reflects a growing trend among young professionals in urban areas, who seek to enhance their daily lives with floral arrangements [21][22] - The shift in consumer behavior is evident in the rise of "affordable luxury" flowers, which are now seen as a means to cultivate personal style and emotional well-being [17][23] Group 3: Supply Chain Innovations - The flower industry has undergone significant changes through order-based agriculture, allowing for better supply chain management and price stabilization [34][39] - For example, the price of hydrangeas has dropped from 30-50 yuan to 9.9 yuan due to partnerships with supermarkets and improved agricultural practices [36][39] - The introduction of instant retail has transformed flower purchasing into an impulsive, everyday activity, with 70% of orders being spontaneous [42][43] Group 4: Future Outlook - The flower market is expected to continue evolving, with personalized customization becoming a key focus, driven by AI technology [46] - The industry is exploring sustainable practices in response to increasing price competition and environmental concerns [45] - The potential for growth in the 220 billion yuan Chinese flower market remains significant, with ongoing innovations and consumer engagement shaping its future [47]

Core Insights - China has become the second-largest trading partner for Latin America and the Caribbean, with a strong focus on agricultural products such as Ecuadorian shrimp, Chilean cherries, and Brazilian beef [1][8] - The recent China-Latin America and Caribbean Countries Forum held in Beijing resulted in over 100 cooperation projects for the next three years, indicating a deepening economic relationship [1][3] Trade Dynamics - The trade volume between China and Latin America reached $518.467 billion in 2024, with imports from Latin America amounting to $241.466 billion, reflecting a 46% increase over five years [8] - Chilean cherries have become a significant import, with exports to China exceeding $3.091 billion in 2024, over 90% of which are directed to the Chinese market [4][5] Emerging Opportunities - The cooperation between China and Latin America is shifting towards emerging sectors such as renewable energy and artificial intelligence, driven by China's advancements in these areas and Latin America's interest in participating in the Fourth Industrial Revolution [3] - The establishment of the "Belt and Road" initiative has further strengthened infrastructure cooperation, with significant projects like the Bogotá Metro and the construction of the Chancay Port in Peru enhancing trade logistics [9][10][11] Agricultural Products - Latin American agricultural products are increasingly popular in China, with Chile being the second-largest source of fresh fruit imports, particularly cherries, which benefit from seasonal advantages [4][5] - Peru's unique products, such as the Amaryllis flower, have gained traction in the Chinese market, supported by favorable trade agreements that reduce tariffs on imports [5] Future Prospects - The expansion of visa-free travel for citizens of Brazil, Argentina, Chile, Peru, and Uruguay starting in 2025 is expected to facilitate greater people-to-people exchanges and enhance bilateral cooperation [13] - The ongoing trade relationship is projected to continue growing, with trade volumes expected to surpass $510 billion in 2024, doubling since the establishment of the China-Latin America Forum [13]

Group 1 - The core viewpoint of the articles highlights the increasing trade relationship between China and Latin America, particularly in agricultural products, driven by China's growing demand for high-quality goods [2][3][5]. - The total import and export volume between China and Latin America reached $518.467 billion in 2024, marking a 6% year-on-year increase, with imports accounting for $241.466 billion, a 46% increase over five years [2]. - Chilean cherries have become a significant product in China, with exports exceeding $3.091 billion in 2024, over 90% of which were sent to China, reflecting a 40% increase in sales in Guangzhou during the current season [5][6]. Group 2 - The demand for high-quality products from Latin America is rising due to China's consumption upgrade and policies aimed at boosting domestic demand [3][6]. - Various Latin American products, including Chilean cherries, Peruvian green grapes, and Brazilian coffee, are increasingly entering the Chinese market, with a notable rise in consumer interest [5][6]. - The establishment of free trade agreements between China and several Latin American countries has facilitated trade liberalization, allowing for quicker and safer delivery of quality products to Chinese consumers [6][8].