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2025服贸会文旅专题凸显生活消费新范式
Zhong Guo Jing Ji Wang· 2025-09-12 07:43
Core Insights - The 2025 Service Trade Fair held at Shougang Park showcased a booming cultural and tourism market, highlighting new consumption patterns in the industry [1] - The integration of advanced technologies such as AI, AR, and VR is transforming cultural tourism experiences, creating interactive and immersive environments for visitors [2][3] - Cultural and creative products are increasingly popular, with innovative designs that blend traditional elements with modern aesthetics, driving consumer engagement [4][5] Technology Integration - The fair featured cutting-edge technologies like naked-eye 3D displays and AI-generated personalized itineraries, enhancing visitor engagement [2] - The introduction of AI digital customer service at the Summer Palace has significantly improved visitor experience, with over 340,000 consultations in a year [3] - Real-time translation systems have been implemented in cultural sites, facilitating communication for international tourists [3] Cultural and Creative Products - The fair highlighted the success of cultural products, with unique items that merge ancient cultural elements with contemporary design, attracting a younger audience [4][5] - Collaborations between traditional crafts and modern technology, such as 3D-printed figurines, are creating new pathways for cultural heritage [5] - The presence of popular cultural merchandise, including limited-edition items, indicates a strong market demand for creative cultural products [6] Event Highlights - The event featured themed days and interactive activities that allowed visitors to experience Beijing's cultural heritage alongside modern trends [8] - The "Beijing Gifts" exhibition provided a platform for local products and cultural experiences, enhancing the overall visitor experience [8] - Various performances and interactive experiences were organized to engage attendees, creating a vibrant atmosphere that showcased the city's cultural richness [8]