9月10日-14日，2025服贸会在首钢园盛大举行。位于9号馆和11号馆的文旅展区一如既往的人气爆棚，体验的、消费的、打卡的络绎不绝。这几年随着各地 文旅市场持续升温，文旅消费也呈现出新范式，从2025服贸会上可见一斑。 在9号馆，PICO打造的XR沉浸交互体验区排起了长队。在《浪浪山小妖怪：妖你同行XR》中，观众戴上设备，就能"走进"浪浪山，在虚拟世界中与小妖怪 们互动，开启冒险之旅。不远处，《梦回圆明园》VR体验运用全球最先进的大空间追踪技术LBSS，1:1精确复刻历史古迹，在虚拟世界中营造出真实的游 园体验，让观众穿越时空，感受"万园之园"的昔日辉煌。 2025服贸会文旅展厅人气爆棚 中国经济网成琪/摄 观众正在体验"第二现场" 中国经济网成琪/摄 在超高清视听区，北京市广电局正在展示"5G+8K"超高清制播技术的最新应用"第二现场"，观众在展区即可享受歌剧《费加罗的婚礼》剧院级的声画体验， 这是"北京大视听"2025年推出的超高清视听"超现场"文化品牌，通过顶尖的拍摄、传输、分发与视觉呈现技术，实现千里之外的影院剧院与主现场同步直 播，让远端观众获得极强的现场感与参与感。 颐和园作为北京市属公园的"创 ...

Core Insights - The 2025 Service Trade Fair held at Shougang Park showcased a booming cultural and tourism market, highlighting new consumption patterns in the industry [1] - The integration of advanced technologies such as AI, AR, and VR is transforming cultural tourism experiences, creating interactive and immersive environments for visitors [2][3] - Cultural and creative products are increasingly popular, with innovative designs that blend traditional elements with modern aesthetics, driving consumer engagement [4][5] Technology Integration - The fair featured cutting-edge technologies like naked-eye 3D displays and AI-generated personalized itineraries, enhancing visitor engagement [2] - The introduction of AI digital customer service at the Summer Palace has significantly improved visitor experience, with over 340,000 consultations in a year [3] - Real-time translation systems have been implemented in cultural sites, facilitating communication for international tourists [3] Cultural and Creative Products - The fair highlighted the success of cultural products, with unique items that merge ancient cultural elements with contemporary design, attracting a younger audience [4][5] - Collaborations between traditional crafts and modern technology, such as 3D-printed figurines, are creating new pathways for cultural heritage [5] - The presence of popular cultural merchandise, including limited-edition items, indicates a strong market demand for creative cultural products [6] Event Highlights - The event featured themed days and interactive activities that allowed visitors to experience Beijing's cultural heritage alongside modern trends [8] - The "Beijing Gifts" exhibition provided a platform for local products and cultural experiences, enhancing the overall visitor experience [8] - Various performances and interactive experiences were organized to engage attendees, creating a vibrant atmosphere that showcased the city's cultural richness [8]

此外，颐和园AI数字人作为"智慧客服"亮相展区，仅用不到一秒即可为游客生成个性化游览方案，银河 通用人形机器人GalbotG1、中影年年3DAI交互数字人等智能科技产品也吸引了大量观众互动体验。科 大讯飞的"电视大屏智能直播同传系统"还实现了多语种实时翻译，该技术已在故宫博物院应用，为外国 游客提供多语种讲解服务。 一方面，区块链、AIGC、AR/VR、8K超高清等前沿技术构建了丰富多元的"AI+"互动场景，有效助推 文化新质生产力发展。观众可实时体验通过全球首个8K超高清第二现场分发平台同步播出的歌剧《费 加罗的婚礼》，或沉浸于3A级画质VR作品《梦回圆明园》，在虚拟世界中感受历史场景的真实还原。 PICO打造的XR沉浸交互体验区也让观众得以"走进"虚拟世界，与故事角色互动，开启冒险之旅。 另一方面，本次专题展紧密围绕北京中轴线申遗、博物馆之城建设、视听文艺精品创作等重大文化主 题，系统梳理并挖掘北京深厚的历史文化资源，积极推动非遗元素与时尚设计跨界融合，大力培育文化 IP创新开发，全面展现首都文化产业高质量发展的蓬勃活力。 展区以场景化、体验式设计为主线，不仅搭建了"长城脚下"主题景区，还推出"京剧文化之 ...

Core Insights - The 2025 China International Service Trade Fair's cultural tourism service theme was launched at Shougang Park, featuring the "Beijing Audiovisual" exhibition with a focus on "Content + Technology + Safety" [1][6] - The exhibition showcased a comprehensive audiovisual ecosystem through four core sections, highlighting the integration of immersive experiences and cultural products [3][4] Group 1: Exhibition Highlights - The premium film and television section featured realistic recreations of popular Beijing-produced dramas, allowing visitors to engage with the content in an immersive manner [3] - The sports and tourism section included industry leaders like PICO and KEEP, presenting innovative experiences that combine fitness and gaming through XR technology [4][6] - The ultra-high-definition audiovisual section utilized "5G + 8K" technology to enhance audience experiences, showcasing live performances and smart broadcasting systems [9] Group 2: Technological Integration - The rapid development of the LBE (Location-Based Entertainment) industry in China was highlighted, with XR technology being widely applied across various sectors including tourism and education [6] - The exhibition featured high-tech products that reflect the vitality and opportunities within the Chinese service market, emphasizing the potential of XR technology [7] Group 3: Safety and Emergency Broadcasting - The new emergency broadcasting section demonstrated Beijing's robust emergency response capabilities, showcasing a comprehensive system for public safety [11] - The exhibition illustrated the integration of content, technology, and safety, reinforcing Beijing's position as a cultural and technological innovation center [11]

南都讯 记者王玮 王森 发自北京 裸眼3D巨龙破壁而出，AI数字人一秒生成专属行程，MR设备让观众亲 手"触摸"殷商瑰宝……这是首钢园举行的2025年中国国际服务贸易交易会文旅服务专题所呈现的真实体 验。 今年不仅是北京中轴线申遗成功一周年，也是北京建城3070年，北京市文物局统筹室内"文博+科技"与 室外"文博+生活"两大联动展区，推出了多项沉浸式互动体验科技项目。 《梦回圆明园》VR体验运用全球最先进的大空间追踪技术LBSS，1:1精确复刻历史古迹。 人工智能技术正在深刻改变文旅服务模式，极大提升生产效率、服务精准度与用户体验。颐和园展台的 3D数字人智慧客服成为全场焦点。一位带着孩子的母亲正在与名为"小颐"的AI客服对话，"小颐"不到一 秒就能帮助游客生成一份详细的游览行程单。该智慧客服已迭代至3.0阶段，积累超10万字内容及2000 条问答，年咨询量突破34万次，实现了从技术升级到服务模式的重构。 在服贸会文旅展区，还可以看到科大讯飞的"电视大屏智能直播同传系统"实现了多语种实时翻译，无论 是英文演讲还是日文解说，系统都能实时翻译成中文并同步播报，该技术不仅服务专业人士，也已在故 宫博物院应用，为外国 ...

Group 1: Event Overview - The "Beijing Audio-Visual Expo" will take place from September 10 to 14, showcasing the theme "Audio-Visual Without Boundaries, Enjoying the Future" with a focus on "Content + Technology + Security" [1] - The expo will feature a total display area of nearly 600 square meters, with four major thematic sections highlighting cutting-edge technologies and applications in the audio-visual field [1] Group 2: Thematic Sections - The "Premium Creation" section will focus on high-quality audio-visual content, featuring award-winning films and innovative works from companies like Light Media and Perfect World [1] - The "Cultural, Business, and Sports Integration" section will showcase new audio-visual business models, including offline courses by KEEP AI coaches [2] Group 3: Technological Innovations - The "Ultra-High Definition" section will present the latest achievements in ultra-high-definition technology, including the world's first 8K distribution platform for "The Marriage of Figaro" [2] - The "Emergency Broadcasting" section will highlight Beijing's emergency broadcasting capabilities, featuring a comprehensive system with 1,437 terminal coverage and 269 precise broadcasts [2] Group 4: Interactive Experiences - The expo will emphasize interactivity and experience, with an AIGC interactive area allowing visitors to create AI digital avatars and experience advanced content creation technologies [3] - The XR immersive interaction area will feature a new anime-themed game, providing a novel entertainment experience [3] - The "Palm Theater" mini-cinema will offer personalized content selection and a "director's perspective" viewing mode [3] Group 5: Urban Development - The Shougang Park is undergoing transformation into a garden-style living showcase, with projects aimed at enhancing green spaces and creating vibrant areas for public engagement [4][5] - Future plans include hosting significant events like the Service Trade Fair and WTT China Grand Slam, contributing to the development of a garden city [6]

Core Insights - The 27th China Beijing International Technology Industry Expo showcased the "Ultra HD Audiovisual Technology Exhibition," featuring innovative technologies and products in ultra HD audiovisual [1][3]. Group 1: Exhibition Highlights - The exhibition included four functional areas and an ultra HD theater, presenting multiple "first" technologies and products [1]. - Innovations such as the world's first AI photo machine by Chuangguang Technology allow users to create themed photos without professional equipment, enhancing the tourism experience [3]. - iFLYTEK introduced a smart live broadcast system that provides real-time subtitle translation and voice synthesis, enhancing the audiovisual experience with multilingual AI simultaneous interpretation [3]. Group 2: Cutting-edge Technologies - Zhonglian Ultra Clear showcased three global firsts: an 8K+5G+22.2 ultra HD three-dimensional sound broadcasting vehicle, an 8K ultra HD secondary distribution platform, and an 8K ultra HD digital stage system [3]. - The exhibition featured an immersive experience area combining ultra HD with virtual and augmented reality technologies, providing a sensory feast for attendees [3][4]. Group 3: AI Integration - The AI Ultra HD Fusion Innovation Exhibition highlighted the deep integration of AI with ultra HD audiovisual technology, showcasing products like the TIGO intelligent telescopic camera robot, which offers programmable precision and 4K motion capture [4]. - The all-terrain intelligent shooting robot by Kexuweier features multiple shooting modes and obstacle avoidance capabilities, ensuring reliable performance in complex environments [4]. Group 4: Family and Cultural Innovations - The family AI box presented by Liujin Years is the first integrated solution for home safety and emotional companionship, creating an advanced home safety intelligence center [5]. - The ultra HD theater presented selected clips from various productions, including "Lin Zexu" and "Welcome to Mai Le Village," showcasing the potential of ultra HD in storytelling [5].