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文化经济眼 | 2025服贸会文旅专题凸显生活消费新范式
Zhong Guo Jing Ji Wang· 2025-09-12 07:50
Core Insights - The 2025 Service Trade Fair showcased a booming cultural and tourism market, highlighting new consumption patterns in the industry [1][2][3] Technology Integration - The fair featured advanced technologies such as naked-eye 3D, AI digital humans, and MR devices, transforming cultural tourism experiences [2] - Interactive experiences using AIGC and AR/VR technologies were prominent, with long queues for immersive zones like PICO's XR interaction area [2] - The "Second Scene" showcased 5G+8K ultra-high-definition broadcasting technology, enhancing remote audience engagement [5] AI and Smart Services - The AI digital customer service at the Summer Palace, named "Xiao Yi," has handled over 340,000 inquiries, demonstrating significant advancements in service delivery [5] - Real-time translation systems were implemented to assist foreign tourists, enhancing accessibility and user experience [5] Cultural Products and Innovation - The integration of technology in cultural products was evident, with AI-powered plush toys and AR building blocks attracting family engagement [6] - The fair highlighted the "Cultural + Innovation" trend, merging traditional craftsmanship with modern design, appealing to younger audiences [8] Unique Cultural Offerings - The fair featured unique cultural products, such as handmade paper crafts and interactive toys that animate historical artifacts, fostering interest in traditional culture [9] - The "Beijing Gifts" exhibition area presented a blend of traditional and modern cultural elements, enhancing the immersive experience for attendees [12] Collaborative Efforts - The event emphasized cross-industry collaboration, integrating cultural elements with consumer experiences to stimulate economic growth [8][13] - Various performances and interactive experiences were organized to create a vibrant outdoor cultural space, promoting local arts and crafts [13]
2025服贸会文旅专题凸显生活消费新范式
Zhong Guo Jing Ji Wang· 2025-09-12 07:43
Core Insights - The 2025 Service Trade Fair held at Shougang Park showcased a booming cultural and tourism market, highlighting new consumption patterns in the industry [1] - The integration of advanced technologies such as AI, AR, and VR is transforming cultural tourism experiences, creating interactive and immersive environments for visitors [2][3] - Cultural and creative products are increasingly popular, with innovative designs that blend traditional elements with modern aesthetics, driving consumer engagement [4][5] Technology Integration - The fair featured cutting-edge technologies like naked-eye 3D displays and AI-generated personalized itineraries, enhancing visitor engagement [2] - The introduction of AI digital customer service at the Summer Palace has significantly improved visitor experience, with over 340,000 consultations in a year [3] - Real-time translation systems have been implemented in cultural sites, facilitating communication for international tourists [3] Cultural and Creative Products - The fair highlighted the success of cultural products, with unique items that merge ancient cultural elements with contemporary design, attracting a younger audience [4][5] - Collaborations between traditional crafts and modern technology, such as 3D-printed figurines, are creating new pathways for cultural heritage [5] - The presence of popular cultural merchandise, including limited-edition items, indicates a strong market demand for creative cultural products [6] Event Highlights - The event featured themed days and interactive activities that allowed visitors to experience Beijing's cultural heritage alongside modern trends [8] - The "Beijing Gifts" exhibition provided a platform for local products and cultural experiences, enhancing the overall visitor experience [8] - Various performances and interactive experiences were organized to engage attendees, creating a vibrant atmosphere that showcased the city's cultural richness [8]
科技赋能文旅创新 文化贸易新成果丰硕
Zheng Quan Ri Bao· 2025-09-11 16:40
Core Insights - The article highlights the significance of the cultural tourism service section at the 2025 China International Service Trade Fair, focusing on the integration of traditional culture, cultural productivity, and the overseas dissemination of cultural products [1] Group 1: Technology and Culture Integration - The cultural tourism service section showcases two main highlights: "perceptible and participatory" and "developable and utilizable," emphasizing the innovative power of technology and culture integration [2] - Cutting-edge technologies such as blockchain, AIGC, AR/VR, and 8K ultra-high-definition are utilized to create diverse "AI+" interactive scenarios, enhancing cultural productivity [2] - Attendees can experience live broadcasts of operas and immersive VR works, as well as interact with AI digital humans and robots, showcasing advancements in smart technology [2] Group 2: Cultural Heritage and Creative Development - The exhibition focuses on major cultural themes such as the application for UNESCO World Heritage status for Beijing's central axis and the development of a museum city, highlighting Beijing's rich historical and cultural resources [3] - The exhibition features immersive design elements, including themed scenic areas and cultural markets that promote the integration of culture, commerce, and tourism [3] - The "Beijing Gifts" section utilizes an immersive display concept to recreate traditional Beijing scenes, showcasing innovative cultural products and services [3] Group 3: Support for Inbound Tourism - The "China's Preferred Destination for Inbound Tourism" pavilion presents a comprehensive service innovation for inbound tourism, allowing visitors to experience streamlined services across various sectors [4] - The capital airport's booth simulates customs clearance processes and showcases upgraded services for international travelers, enhancing the overall visitor experience [4] - Online travel services, such as the English version of the Qunar travel platform, aim to facilitate inbound tourism by improving booking services and supporting multiple languages [4] Group 4: Consumer Engagement and Local Integration - The Beijing Municipal Transportation Card Company introduced themed cultural transportation cards, including the "BEIJINGPASS" international card, which has issued 53,000 cards in its first year [5][6] - The card integrates local living scenarios, enhancing convenience for short-term visitors in transportation, ticket purchasing, and shopping [6] - The Chinese government is actively promoting international cultural exchanges and the recovery of the global tourism industry through various measures, including visa facilitation and increased international flights [6]
“北京大视听”展亮相服贸会,四大板块沉浸体验“北京出品”
Core Insights - The 2025 China International Service Trade Fair's cultural tourism service theme was launched at Shougang Park, featuring the "Beijing Audiovisual" exhibition with a focus on "Content + Technology + Safety" [1][6] - The exhibition showcased a comprehensive audiovisual ecosystem through four core sections, highlighting the integration of immersive experiences and cultural products [3][4] Group 1: Exhibition Highlights - The premium film and television section featured realistic recreations of popular Beijing-produced dramas, allowing visitors to engage with the content in an immersive manner [3] - The sports and tourism section included industry leaders like PICO and KEEP, presenting innovative experiences that combine fitness and gaming through XR technology [4][6] - The ultra-high-definition audiovisual section utilized "5G + 8K" technology to enhance audience experiences, showcasing live performances and smart broadcasting systems [9] Group 2: Technological Integration - The rapid development of the LBE (Location-Based Entertainment) industry in China was highlighted, with XR technology being widely applied across various sectors including tourism and education [6] - The exhibition featured high-tech products that reflect the vitality and opportunities within the Chinese service market, emphasizing the potential of XR technology [7] Group 3: Safety and Emergency Broadcasting - The new emergency broadcasting section demonstrated Beijing's robust emergency response capabilities, showcasing a comprehensive system for public safety [11] - The exhibition illustrated the integration of content, technology, and safety, reinforcing Beijing's position as a cultural and technological innovation center [11]
“走进”浪浪山,“触摸”殷商瑰宝,服贸会文旅专题首日探访
Nan Fang Du Shi Bao· 2025-09-10 08:29
南都讯 记者王玮 王森 发自北京 裸眼3D巨龙破壁而出,AI数字人一秒生成专属行程,MR设备让观众亲 手"触摸"殷商瑰宝……这是首钢园举行的2025年中国国际服务贸易交易会文旅服务专题所呈现的真实体 验。 今年不仅是北京中轴线申遗成功一周年,也是北京建城3070年,北京市文物局统筹室内"文博+科技"与 室外"文博+生活"两大联动展区,推出了多项沉浸式互动体验科技项目。 《梦回圆明园》VR体验运用全球最先进的大空间追踪技术LBSS,1:1精确复刻历史古迹。 人工智能技术正在深刻改变文旅服务模式,极大提升生产效率、服务精准度与用户体验。颐和园展台的 3D数字人智慧客服成为全场焦点。一位带着孩子的母亲正在与名为"小颐"的AI客服对话,"小颐"不到一 秒就能帮助游客生成一份详细的游览行程单。该智慧客服已迭代至3.0阶段,积累超10万字内容及2000 条问答,年咨询量突破34万次,实现了从技术升级到服务模式的重构。 在服贸会文旅展区,还可以看到科大讯飞的"电视大屏智能直播同传系统"实现了多语种实时翻译,无论 是英文演讲还是日文解说,系统都能实时翻译成中文并同步播报,该技术不仅服务专业人士,也已在故 宫博物院应用,为外国 ...
服贸会“北京大视听展”将焕新亮相
Bei Jing Wan Bao· 2025-09-07 06:41
Group 1: Event Overview - The "Beijing Audio-Visual Expo" will take place from September 10 to 14, showcasing the theme "Audio-Visual Without Boundaries, Enjoying the Future" with a focus on "Content + Technology + Security" [1] - The expo will feature a total display area of nearly 600 square meters, with four major thematic sections highlighting cutting-edge technologies and applications in the audio-visual field [1] Group 2: Thematic Sections - The "Premium Creation" section will focus on high-quality audio-visual content, featuring award-winning films and innovative works from companies like Light Media and Perfect World [1] - The "Cultural, Business, and Sports Integration" section will showcase new audio-visual business models, including offline courses by KEEP AI coaches [2] Group 3: Technological Innovations - The "Ultra-High Definition" section will present the latest achievements in ultra-high-definition technology, including the world's first 8K distribution platform for "The Marriage of Figaro" [2] - The "Emergency Broadcasting" section will highlight Beijing's emergency broadcasting capabilities, featuring a comprehensive system with 1,437 terminal coverage and 269 precise broadcasts [2] Group 4: Interactive Experiences - The expo will emphasize interactivity and experience, with an AIGC interactive area allowing visitors to create AI digital avatars and experience advanced content creation technologies [3] - The XR immersive interaction area will feature a new anime-themed game, providing a novel entertainment experience [3] - The "Palm Theater" mini-cinema will offer personalized content selection and a "director's perspective" viewing mode [3] Group 5: Urban Development - The Shougang Park is undergoing transformation into a garden-style living showcase, with projects aimed at enhancing green spaces and creating vibrant areas for public engagement [4][5] - Future plans include hosting significant events like the Service Trade Fair and WTT China Grand Slam, contributing to the development of a garden city [6]
解锁超高清视听新体验 “超高清视听科技展”启幕
Huan Qiu Wang Zi Xun· 2025-05-09 10:57
Core Insights - The 27th China Beijing International Technology Industry Expo showcased the "Ultra HD Audiovisual Technology Exhibition," featuring innovative technologies and products in ultra HD audiovisual [1][3]. Group 1: Exhibition Highlights - The exhibition included four functional areas and an ultra HD theater, presenting multiple "first" technologies and products [1]. - Innovations such as the world's first AI photo machine by Chuangguang Technology allow users to create themed photos without professional equipment, enhancing the tourism experience [3]. - iFLYTEK introduced a smart live broadcast system that provides real-time subtitle translation and voice synthesis, enhancing the audiovisual experience with multilingual AI simultaneous interpretation [3]. Group 2: Cutting-edge Technologies - Zhonglian Ultra Clear showcased three global firsts: an 8K+5G+22.2 ultra HD three-dimensional sound broadcasting vehicle, an 8K ultra HD secondary distribution platform, and an 8K ultra HD digital stage system [3]. - The exhibition featured an immersive experience area combining ultra HD with virtual and augmented reality technologies, providing a sensory feast for attendees [3][4]. Group 3: AI Integration - The AI Ultra HD Fusion Innovation Exhibition highlighted the deep integration of AI with ultra HD audiovisual technology, showcasing products like the TIGO intelligent telescopic camera robot, which offers programmable precision and 4K motion capture [4]. - The all-terrain intelligent shooting robot by Kexuweier features multiple shooting modes and obstacle avoidance capabilities, ensuring reliable performance in complex environments [4]. Group 4: Family and Cultural Innovations - The family AI box presented by Liujin Years is the first integrated solution for home safety and emotional companionship, creating an advanced home safety intelligence center [5]. - The ultra HD theater presented selected clips from various productions, including "Lin Zexu" and "Welcome to Mai Le Village," showcasing the potential of ultra HD in storytelling [5].