Core Viewpoint - MINISO LAND has launched its first strategic stores in Chongqing, creating a buzz in the local consumer market and contributing to the city's economic development [1][3]. Group 1: Store Features and Design - The MINISO LAND stores in Chongqing feature an "immersive IP scene + large space" design, resonating with the city's unique culture and trends, and serving as a new landmark for shopping, socializing, and check-ins [3][5]. - The store in the Jiefangbei area spans over 1,600 square meters, while the store in the Guanyinqiao area covers over 1,400 square meters, both offering innovative layouts that enhance the shopping experience [5][6]. Group 2: Target Audience and Market Impact - The dual-store strategy targets both local young consumers and tourists, effectively covering the cultural and travel demographics in Chongqing [3][5]. - The stores have attracted significant foot traffic during their trial operations, indicating strong sales performance and a revitalization of consumer activity in the region [5][6]. Group 3: IP Strategy and Product Offering - MINISO LAND incorporates over 80% of global popular IP products, with more than 6,100 SKUs available, enhancing brand recognition and emotional connection with consumers [6][8]. - The company employs a dual strategy of "licensed IP + proprietary IP," continuously introducing international IP while developing original artist IPs, showcasing strong operational and commercial conversion capabilities [8][10]. Group 4: Future Expansion Plans - MINISO plans to continue expanding in high-potential cities, creating more "interest consumption" landmarks that combine IP appeal with local characteristics, thereby injecting new vitality into urban commercial upgrades [10].