中证报中证网讯（王珞）8月21日，名创优品集团公布了2025年第二季度及半年度财务报告。第二季度 名创优品集团总营收达到了49.7亿元，同比增长23.1%；该季度毛利率44.3%，较去年同期上升40个基 点；经调整净利润6.9亿元，同比增长10.6%，经调整净利率13.9%。公司宣布派发中期股息，每股ADS （存托股份）股息为0.29美元，上半年股份回购及派发股息合计将达到约10.7亿元，上半年股份回购金 额已超过2024全年，持续为股东带来丰厚回报。 截至6月末，名创优品品牌国内门店数4305家，本季度净增30家，海外门店数3307家，本季度净增94 家。名创优品"开好店、开大店"成效显著，Q2中国内地、海外同店销售增长均实现了显著的连续改 善，集团同店销售增长转正。截至6月末，名创优品已在全国核心城市布局11家MINISO LAND门店及1 家MINISO SPACE门店，MINISO LAND 全球壹号店单店9个月破亿，形成了强大的IP商业渠道网络。 ...

截至6月末，名创优品品牌国内门店数4,305家，本季度净增30家，海外门店数3,307家，本季度净增94 家。名创优品"开好店、开大店"成效显著，Q2中国内地、海外同店销售增长均实现了显著的连续改 善，集团同店销售增长转正。截至6月末，名创优品已在全国核心城市布局11家MINISO LAND门店及1 家MINISO SPACE门店，MINISO LAND 全球壹号店单店9个月破亿，形成了强大的IP商业渠道网络。 格隆汇8月21日｜名创优品集团(MNSO.US/9896.HK)公布2025年第二季度及半年度财务报告显示，第二 季度名创优品集团总营收达49.7亿元，同比增长23.1%。该季度毛利率44.3%，较去年同期上升40个基 点。经调整净利润(Non-IFRS)6.9亿元，同比增长10.6%，经调整净利率13.9%。 ...

Core Insights - MINISO LAND, the first of its kind in South China, opened in Guangzhou, featuring 5,500 SKUs and over 100 IP products, with nearly 90% of products being IP-related [1] - The store attracted over 10,000 visitors on its opening day, showcasing the potential of transforming old properties in commercial areas [1] - Since its soft launch on July 5, 2025, the store has introduced 16 product lines, with IP sales accounting for 84.43% of total sales, highlighting the effectiveness of the "IP + scene" business model [1] Company Strategy - MINISO is innovating retail spaces through unique IP designs and aims to build a leading global toy ecosystem [1] - The company employs a "dual-track" IP operation strategy, localizing classic IPs like Disney and Sanrio while also nurturing original IPs to enhance commercialization [1] - The CEO emphasized the role of super IPs and super scenes in revitalizing Guangzhou as an international consumption center [1] Expansion and Performance - Since October 2024, MINISO has been advancing its "big store strategy," with 12 MINISO LAND and 1 MINISO SPACE locations established in key cities across China [2] - The MINISO LAND flagship store on Nanjing East Road in Shanghai achieved over 100 million in sales within 9 months, setting a record [2] - The MINISO SPACE in Nanjing's Deji Plaza is noted as the first Chinese IP space to enter a global luxury shopping district [2]