Core Insights - The article highlights the successful completion of the operational adjustment at Sand Ship (Nanjing Jiangning) Outlet, featuring the launch of the first KAILAS "Rock Space" concept store in Nanjing, which offers a new immersive outdoor shopping experience for local consumers [1][5]. Group 1: Market Positioning - Sand Ship (Nanjing Jiangning) Outlet has strategically focused on the outdoor category, creating a centralized outdoor equipment area that integrates well-known brands like Camel Outdoor and Under Armour with the newly introduced KAILAS "Rock Space" [3]. - The outdoor zone is designed to cater to various outdoor activities, allowing consumers to easily compare products and select suitable gear, thus providing a one-stop shopping experience [3][10]. Group 2: Unique Store Features - The KAILAS "Rock Space" store stands out with its unique design centered around mountain culture aesthetics, creating a professional outdoor scene that enhances the shopping experience [5]. - The store features a "FUGA Anti-Slip Laboratory," allowing customers to experience the superior anti-slip performance of products, and showcases "battle-damaged" footwear to demonstrate durability in outdoor conditions [5][8]. Group 3: Product Range and Consumer Needs - The store offers a comprehensive range of professional equipment for hiking, climbing, skiing, and trail running, meeting the diverse needs of outdoor enthusiasts [8][10]. - Specific display areas for high-performance products, such as the 8000GT high-altitude down suit and MONT series hard-shell jackets, highlight the technical capabilities of KAILAS in the outdoor equipment sector [8][10]. Group 4: Future Developments - The operational adjustment at Sand Ship (Nanjing Jiangning) Outlet aims to strengthen its position in the outdoor consumption market, with plans to introduce more leading brands to enhance the outdoor shopping area [11][13]. - This strategic move is expected to upgrade the outdoor consumption market in Nanjing and solidify the outlet's status as a new landmark for outdoor shopping [13].