Core Insights - The launch of MORROW represents a significant milestone in the $8 trillion longevity revolution, which is expected to transform various aspects of human life [3] - MORROW aims to provide personalized health solutions to a broader customer base, moving beyond traditional services designed for ultra-high-net-worth individuals [3] - The company plans to invest $156 million (200 million Singapore dollars) over the next five years to establish its presence, starting with a flagship store in Singapore [1] Company Overview - MORROW will open a 38,000 square foot center in Singapore, supported by a team of professionals and coaches to assist individuals in adopting healthier lifestyles [1] - The flagship store will be located at 10 Geylang Road, within the 80,000 square foot Longevity World [1] - The leadership team includes experts in various fields, such as Dr. Miina Öhman, who specializes in cardiac metabolic diseases, and Yaron Turpaz, who leads the digital health and analytics platform [4] Technology and Services - MORROW will utilize patented artificial intelligence to provide highly personalized services, learning from lifestyle data to enable early intervention and predictive analytics [3] - The customer journey begins with a detailed diagnostic assessment to measure the gap between current health status and optimal health, forming the basis for a data-driven personalized plan [5] - The integration of technology, including wearables and continuous monitoring, will facilitate real-time lifestyle optimization [5] Market Context - According to UBS, longevity is expected to be a key transformative innovation in capital markets alongside artificial intelligence over the next decade [3] - The World Health Organization estimates that by 2032, one in six people will be over 60 years old, highlighting the need for a new approach to enhancing lifelong health and vitality [7] - The company aims to promote a "lifelong health" model that combines science, relationships, and innovation to maintain and restore health for individuals from all backgrounds [7]