Core Viewpoint - The article discusses the challenges faced by Moore Threads in gaining consumer recognition and market presence compared to Huawei, despite both being leaders in domestic chip technology. It highlights the need for better marketing and product visibility to enhance consumer awareness and acceptance [1][10]. Group 1: Company Overview - Moore Threads is a high-tech company focused on GPU chip design and development, offering a range of products including AI solutions, cloud services, and high-performance rendering [6][12]. - The company has a diverse product line that includes hardware, software, and application platforms, but lacks sufficient market visibility and consumer recognition [8][10]. Group 2: Market Position and Competition - Compared to established brands like NVIDIA and AMD, Moore Threads has low brand awareness and market penetration, which hinders its ability to attract consumers [3][10]. - The company’s GPU architecture relies on IP licensing from Imagination Technologies, which accelerates commercialization but raises concerns about long-term technological independence [10][12]. Group 3: Business Strategy and Challenges - Moore Threads primarily targets the B-end market with products like enterprise servers and AI computing clusters, while its consumer-grade GPUs face performance and software compatibility issues [12][15]. - The company has been affected by being placed on the U.S. Entity List, leading to supply chain disruptions and delays in product launches, which further weaken its competitive position [12][15]. Group 4: Recommendations for Improvement - To improve its market position, Moore Threads should enhance consumer product experiences, optimize its MUSA toolchain to attract developers, and leverage domestic substitution policies to build brand recognition [17][19]. - The company needs to balance its resources between B-end and C-end markets by offering high-cost performance consumer products to gradually build a positive user reputation [17][19].