这款代理基于 Maestro by Equativ 构建，是 Equativ 面向买家打造的全套 AI 代理中的首款产品。它不仅简化媒体策划流程，更助力用户做出更明智的决策，提高广告支出回报率 (ROAS)，并实现可规模化的性能提升。 纽约, Dec. 09, 2025 (GLOBE NEWSWIRE) -- 领先的独立媒体平台 Equativ 今日宣布在全球推出媒体策划代理 (Media Planning Agent)。这是一款直接嵌入 Maestro by Equativ 平台的 AI 协同策划工具。 媒体策划代理基于 Equativ 的 SSP 基础设施构建，将媒体简报转化为可执行的交易策略，帮助代理公司和广告主更高效地策划、精准落地执行，并在保持完全透明和充分掌控的前提下全面提升广告效果。 Equativ 首席营销官 Ben Skinazi 表示：“有了我们的媒体策划代理工具，交易员依然牢牢掌控全局，而繁重的工作则交由代理工具来承担。我们的目标十分明确：赋予买家可扩展的性能和更高的效率，推动产出更优质的工作成果，取得切实可见的广告成效，为活动成功提供强劲助力，并将宝贵的时间还给买家。” 点击此链接， ...

Core Insights - Equativ has successfully integrated Sharethrough, doubling its scale within three years and enhancing its global reach, particularly in North America [1][2] - The merger has established Equativ as a leading independent media platform, trusted by thousands of brands and major advertising agencies [2][3] - The newly unified Equativ aims to provide a comprehensive media platform, Maestro by Equativ, which integrates planning, promotion, and optimization into a single solution [2][3] Company Developments - The integration of Sharethrough marks the culmination of a year-long process following Equativ's acquisition in June 2024 [1] - Equativ has formed strategic partnerships with key players like Deutsche Telekom and Titan OS, and acquired Kamino Retail, reinforcing its commitment to innovation and global impact [2] - The company emphasizes a user-centric approach, aiming to simplify the advertising technology stack while delivering quality media and performance [2][4] Industry Impact - The merger is seen as a critical step in enhancing sustainability, transparency, and creativity in advertising, addressing the fragmented ad tech landscape [3] - Industry leaders express optimism about the combined entity's potential to influence the future of programmatic media and deliver sustainable results [3] - Equativ's platform is designed to meet the evolving needs of advertisers and agencies, providing clarity and efficiency in execution [3][4]