过去一段时间，关于"AI泡沫是否来临"的讨论在全球资本市场不断升温。随着大型科技企业加速扩张 GPU集群、拉升AI CapEx，而短期商业化收入尚未完全兑现，部分观点认为我们正重演 2000 年互联网 泡沫的轨迹。 然而，近期谷歌发布的Gemini3，以其在任务执行能力上的跃升，让这种"泡沫论"显得越来越脱节。若 将今年的技术拐点仍放在互联网范式中理解，难免低估这轮变革的本质。 AI不是互联网2.0，它不是信息流速的升级，而是生产力结构的重写。理解这一点，是判断趋势是否"泡 沫"的关键。 AI投资周期不等同于互联网投资周期 "泡沫论"常见的核心逻辑是：企业CapEx扩张过快 → 收入兑现不足 → 投资不可持续。这种逻辑在互联 网商业模型下是成立的，因为互联网的增长依赖用户行为的渗透和在线时长的增加，用户扩散后收入快 速爆发是常态。 然而AI的增长路径并不沿袭互联网范式。AI的增长不依赖用户规模，而依赖算力产能能力——模型能 力跃升、单GPU吞吐提升、推理成本下降、工作流自动化可规模化落地。 这些变量共同构成了一条"能力驱动"的曲线，而非"用户驱动"的曲线。因此，过度参照互联网投资周期 来判断AI的投入产出效率 ...

Core Viewpoint - The article discusses the crisis of "cultural stamina" among urban youth, highlighting the impact of high-intensity work and information overload on their ability to engage with long-form content and deep thinking [1][2]. Group 1: Cultural Stamina and Attention Economy - Urban youth are experiencing a depletion of "cultural stamina," struggling to engage with lengthy content like podcasts and books due to overwhelming work and information bombardment [1][2]. - Attention has become a scarce resource in the age of information explosion, with various media formats competing for consumer focus, leading to a shift in consumption logic [1][2]. - Content creators face challenges in maintaining audience engagement as they navigate the balance between producing lengthy, in-depth content and the audience's fragmented attention spans [2][3][5]. Group 2: Behavioral Adjustments and Consumption Patterns - Content creators are increasingly using techniques like "speed listening" to manage their time and information intake, reflecting a broader trend of adapting to fragmented media consumption [2][3]. - The rise of video podcasts and the emphasis on content length in titles indicate a dual interest and apprehension among audiences towards long-form content [3][4]. - Consumers are becoming more discerning, often seeking alternatives and questioning the necessity of purchases, indicating a shift from impulsive to more rational consumption behaviors [16][17]. Group 3: Impact of Platforms on Consumer Behavior - Platforms are designed to capture and retain user attention, often leading to impulsive purchasing behaviors that blur the lines between content consumption and shopping [16][19]. - The integration of content and commerce on platforms like Douyin (TikTok) reflects a trend where attention is directly converted into purchasing actions, complicating the relationship between attention allocation and consumer decision-making [16][18]. - The evolution of consumer behavior is marked by a growing awareness of the need for balance, as individuals seek to reclaim agency over their consumption choices amidst algorithm-driven recommendations [17][19]. Group 4: Long-Term Implications for Content Creation - The article suggests that the long-term viability of content creators hinges on their ability to cultivate trust and engagement with audiences, rather than solely focusing on immediate monetization [25][27]. - The relationship between content quality and commercial success is complex, with many creators still operating in a "for love" model, emphasizing the need for a supportive ecosystem that values quality over quantity [27][28]. - The discussion highlights the importance of patience and persistence in content creation, as market recognition often requires time and sustained effort [28].

Core Insights - The "Hachimi" meme has become a significant cultural phenomenon in the Chinese internet, leading to various commercial opportunities for brands like Joyoung [2][17][30] - Joyoung's "Hachimi North-South Green Bean Milk" has seen explosive sales, with over 200,000 orders on Douyin, indicating a successful capitalizing on internet culture [2][17] - The commercialization of the "Hachimi" meme has sparked a trend among other brands to create related products, showcasing the power of meme-driven marketing [4][6][17] Group 1: Meme and Cultural Impact - The "Hachimi" meme originated from a Japanese term meaning "honey water" and evolved through user-generated content, becoming a staple in cat videos [12][14] - A viral video featuring a stray orange cat contributed to the meme's resurgence, leading to the creation of various related content and merchandise [14][17] - The meme's commercialization reflects a broader trend in attention economy, where brands leverage viral content to engage younger consumers [19][20] Group 2: Brand Strategies and Market Response - Joyoung's success is attributed to its strategic use of the "Hachimi" meme, which resonated with consumers and created a sense of community and emotional value [21][30] - Other brands, including snack and personal care companies, have also jumped on the "Hachimi" bandwagon, indicating a competitive market response to viral trends [6][10][34] - The rapid commercialization of memes can lead to a decline in their cultural relevance, as seen in the lifecycle of internet trends [27][29] Group 3: Risks and Future Considerations - The commercialization of memes poses risks, as overexposure can lead to a loss of interest among core audiences, pushing them to seek new cultural symbols [27][30] - Brands must balance meme marketing with maintaining a strong product identity to avoid diluting their brand image [34] - The success of Joyoung may encourage other companies to explore meme-driven marketing, but the sustainability of such strategies remains uncertain [34][35]

傻瓜式广告的盛行透露出企业营销上的懒惰。在数据时代，广 告主紧盯曝光量、点击率，而忽略广告应有的审美价值。但当 他们将消费者视为被动的信息接收器，其广告就失去了沟通的 价值，沦为噪音。这种几乎不提供信息价值或情绪共鸣的营销 也会给品牌埋下隐患。 作者：高若瀛 封图：图虫创意 近日，上海大学一名学生用网购来的电梯广告"通用钥匙"，关停了100多块小区电梯的楼宇广 告，引发热议。该大学生表示他这次行为艺术是为了表达对电梯广告的不满：尽管大家对这个"很 吵的东西"都心存不满，却鲜有人真正去关掉它。 这名大学生没用暴力，只是用切断电源的方式，抗议广告对公共空间的侵占。这一行为背后，折射 出公众对电梯广告无脑循环、对公共空间被过度商业化、对劣质信息"围剿"的积怨已深。 电梯本是人们日常工作、生活的过渡空间。如今连这个短暂休息的地方也变得越来越嘈杂。无论是 等电梯还是在轿厢里，分贝越来越高、不断重复的广告语，让人无处可逃。 人们最开始对电梯广告的态度远没有今天这么负面，从什么时候开始变得不对劲的？ 问题似乎就出在"有声+洗脑循环"的操作上，以至于现在很多人脱口就能说出几句电梯广告语。从 找工作、拍婚纱、买护肤品到儿童鞋， ...

（来源：LADYMAX） 作者 | Drizzie 卡戴珊家族的话题度正在整体坍缩。 金卡戴珊在首次出演重大电视角色的迷你剧All's Fair近日播出后，罕见收到了压倒性负面报道，令其大 为震惊，这是她多年拍摄家族真人秀节目以来从未遇到过的情况，该剧也在烂番茄网站上获得了罕见的 0分，这给制片方迪士尼Hulu也带来一次猝不及防的打击。 All's Fair讲述了一群女性离婚律师决定离开原律所，创立自己的事务所的故事，金卡戴珊在其中扮演一 名律师，但评论者认为这是一次失败的选角噱头，她的表演僵硬空洞，剧中的一套着装也被批评不合时 宜。 分析人士认为，金卡戴珊或将此剧视为自己职业生涯的转折点，她自2018年起宣布有志走上律师道路， 然而最近在剧集播出期间，她在Instagram上表示自己仍未通过加州律师资格考试，这被认为是卡戴珊家 族一贯的营销手段。 看似没有关联，奢侈品牌Balmain上周三宣布与创意总监Olivier Rousteing在时隔14年后分道扬镳，纽约 时报评论人Vanessa Friedman在文章中指出，他的离任或标志着时尚界与多元包容、Instagram与卡戴珊 的时代告别。 作为多年来他 ...

Core Viewpoint - The recent action by a Shanghai university student to shut down over 100 elevator advertisements highlights public dissatisfaction with intrusive advertising in shared spaces, reflecting a deeper resentment towards the commercialization of public areas and the prevalence of low-quality information [2][3]. Group 1: Public Sentiment and Advertising Impact - The student’s protest against elevator ads signifies a growing public frustration with the incessant noise and repetition of advertisements, which have transformed elevators from transitional spaces into noisy environments [2]. - The shift in public perception regarding elevator ads has evolved from initial acceptance to widespread negativity, primarily due to the "loud + brainwashing loop" approach that brands have adopted [2][3]. - Psychological studies indicate that while mere exposure can enhance brand recognition, it often comes with negative emotions when brands invade rather than attract consumer attention [2][3]. Group 2: Marketing Practices and Brand Value - The prevalence of simplistic advertising reflects a laziness in marketing strategies, where advertisers focus on exposure and click rates while neglecting the aesthetic value of ads [3]. - Brands that treat consumers as passive receivers of information risk losing the communicative value of their advertising, which can lead to negative repercussions if product quality does not meet consumer expectations [3]. - Effective advertising should be seen as a gift of content to the audience rather than an imposition, emphasizing the need for brands to respect consumer intelligence and preferences [3][4]. Group 3: Economic Implications and Industry Reflection - The competition for consumer attention in elevator spaces has significant economic implications, as evidenced by the leading position of companies like Focus Media in the elevator advertising sector, which has shown remarkable cash flow capabilities [4]. - The incident involving the university student serves as a catalyst for brands and advertisers to reconsider their strategies, questioning whether aggressive advertising methods are sustainable for long-term consumer trust [4]. - The influence of brands extends beyond transactions; it necessitates social interaction and value co-creation, highlighting the importance of fostering a respectful and culturally rich public space [4].

Core Insights - The retail industry is witnessing a shift from traditional staples like eggs to more experiential products like durians, driven by changing consumer demographics and preferences [3][4][5] - Young consumers, aged 20-35, are becoming the primary market, favoring quality and experience over mere price [4][6][7] - Durians have emerged as a new "traffic king" in retail, appealing to younger consumers' desire for unique experiences and social media engagement [9][10][14] Group 1: Shift in Consumer Preferences - The transition from eggs to durians reflects a broader change in consumer behavior, with younger shoppers seeking emotional and experiential value [3][4][8] - Young consumers prioritize quality, social interaction, and unique experiences, moving away from price-driven shopping habits [7][8][22] - The rise of social media platforms has amplified the importance of products that can generate engaging content, making durians a perfect fit [16][18][21] Group 2: Durians as a Retail Strategy - Durians are not just a food item but a "content blind box," providing a unique consumption experience that resonates with younger consumers [10][13][14] - The supply chain dynamics have allowed retailers to offer durians at competitive prices, creating a perception of value that attracts consumers [11][12][20] - Retailers use durians as a strategic tool to attract high-value customers and enhance brand perception, leveraging the product's appeal to drive foot traffic and sales [19][21][22] Group 3: Future of Retail - The retail landscape is evolving, and businesses must adapt to the new consumer mindset, focusing on emotional resonance and content-driven marketing [22][24] - Identifying the next "durian" for specific target demographics will be crucial for retailers to maintain relevance and drive growth [24][25] - The ultimate goal for retailers is to understand their core customers' unique preferences and create tailored experiences that resonate deeply with them [24][25]

自从注意力经济这个概念提出以来，想要在朋友圈获得更多点赞的人多半的选择是凹人设，比如摆出香车美酒大别墅。然而近日《自然·人类 行为》的一项实证研究，发现在Z时代年轻人这里，打造人设无效，多用表情包，情感混搭风变化迅捷方能在朋友圈获得注意力。 进入职场后，很多人已经不常发朋友圈。但对于互联网原生代的00后，在社交网络中的互动更加普遍。成年人或许会觉得这些互动不过是些半 大孩子打发时间的瞎玩或显摆。但近日自然-人类行为的一项研究，却从一群Z世代青年的朋友圈中，发现了读懂年轻人所思所想的密码。 该研究中，一群中国社会学家（来自清华、北大、人大等）找了一万多位"00后"（2000–2001年出生），从2018到2021年，一边做线下问卷 （问你性别、家庭、性格、学历啥的），一边偷偷看他们的微信朋友圈（当然是征得同意的），总共扒了210万条动态和互动记录。 研究的主要发现有三，每一个发现都与人们对社交媒体上印象管理的传统观念相悖。大多数人认为高富帅，白富美会天生自带流量；然而这项 研究的第一个发现是朋友圈中包含丰富的表情包、表达的情绪丰富多样，能解释为何有的人会成为朋友圈的C位。研究者还拿Twitter数据验证 了一下 ...

Group 1 - The article discusses the potential of AI life assistants in the context of the "attention economy," questioning whether they can unlock new consumer needs amidst challenges like TC-PMF [5][6] - Major domestic internet companies are increasingly investing in the AI life assistant sector, targeting a broader consumer market [6][7] - Tencent's AI assistant "Yuanbao" integrates with WeChat, offering features like article parsing and interactive engagement, but lacks complex functionalities [7][8] - Alibaba is developing AI assistants tailored to its e-commerce needs, with products like "AI Help Me Choose" and "AI Universal Search" aimed at enhancing user experience [8][9] - Meituan's AI assistant "Xiao Mei" focuses on local services, emphasizing its ability to understand user needs and complete service transactions [9][10] - JD.com has introduced several AI products aimed at personal users, including "Jingxi," which aims to integrate AI throughout the shopping process [10][11] - Didi has launched an AI travel assistant "Xiao Di," allowing users to customize their ride requests through natural language [12][13] Group 2 - Data from QuestMobile indicates a significant gap between average monthly usage time for AI applications (132.8 minutes) and overall internet usage (171.7 hours), highlighting growth opportunities for AI life assistants [13][14] - Analysts suggest that as information overload becomes common, AI life assistants can serve as proactive tools for information filtering and task execution, potentially reducing decision-making time for users [14]

更值得深思的是，这类事件为何总能成为网红博主的选题？在注意力经济的驱动下，一些网红通过 制造公共空间冲突来博关注。他们深谙冲突性场景的传播价值，将公共秩序视为可消耗的表演道具。遏 制这种行为，一方面，需要平台做好内容审核工作，及时下架涉及违法违规行为的视频，并对相关内容 生产者采取惩罚措施；另一方面，还需织密生态法治防护网，紧盯重点区域，提前告知行为边界和底 线，加大对破坏生态违法行为的打击力度。 这种将个人表演凌驾于公共秩序之上的行为，被不少网友批评。这表明，社会对规则意识的坚守从 未松懈。这种共识是文明社会的基石，它告诉我们：无论人物包装得多么华丽，粉丝数量多么庞大，规 则面前人人平等。网红账号的迅速注销，既是舆论压力的直接结果，又从侧面说明这种表演不可持续 ——没有正确的价值观作为依托，虚拟人设终将在现实规则面前崩塌。 此事也提醒我们反思对"古风"文化的理解。真正值得传承的不是古人的衣着与坐骑，而是那份对自 然的敬畏、对秩序的尊重、对社会的担当。若只取古人形象之皮毛，而丢弃其精神之内核，所谓的"古 风"不过是一场空洞的角色扮演。在生态保护意识日益增强的今天，真正的"侠者"是那些默默守护绿水 青山的人，而 ...