Financial Performance - In the first half of 2025, the company achieved revenue of 3.857 billion CNY, a year-on-year increase of 40.60% [1] - The net profit attributable to shareholders reached 275 million CNY, up 32.74% year-on-year, while the net profit excluding non-recurring items was 259 million CNY, growing by 28.89% [1] - Revenue breakdown by product category: - Charging products: 1.427 billion CNY (44.39% growth, 37.01% of total revenue) [1] - Transmission products: 1.028 billion CNY (29.00% growth, 26.64% of total revenue) [1] - Audio and video products: 630 million CNY (28.22% growth, 16.34% of total revenue) [1] - Storage products: 415 million CNY (125.13% growth, 10.75% of total revenue) [1] - Mobile peripherals: 304 million CNY (28.92% growth, 7.88% of total revenue) [1] Market Distribution - Domestic market accounted for 40.47% of main revenue, while international market contributed 59.53% [2] - Online sales represented approximately 74% of main revenue, primarily through platforms like Amazon, JD.com, and Tmall [2] - Offline sales made up about 26% of main revenue [2] Growth Drivers - Launch of the iDX series NAS with local model integration, supporting semantic search and multi-device collaboration [2] - Introduction of MagFlow magnetic wireless charging technology, achieving 25W power and first Qi2.2 certification [2] - Release of adaptive noise-canceling AI headphones, boosting audio and video product sales [2] - Enhanced brand image through celebrity endorsements and targeted marketing strategies [2] International Expansion - Overseas revenue reached 2.295 billion CNY, a year-on-year increase of 51.39% [4] - Comprehensive online coverage on platforms like Amazon, AliExpress, Shopee, and TikTok, with independent sites established in key markets [4] - Successful entry into major retail chains in the U.S. and Europe, including Walmart and Media Markt [4] Domestic Market Strategies - Engagement with global celebrities for brand endorsement and campus activities targeting graduates [5] - Completion of 3C certification for NAS products, leveraging national subsidies and discounts to stimulate market activity [5] - Expansion of offline experience stores to enhance brand recognition and customer engagement [5] Cash Flow and Profitability - Net cash flow from operating activities decreased by 95.62% year-on-year due to increased inventory levels in response to market demand [6] - Profit margin decline attributed to rising sales expenses and structural adjustments in gross margin due to increased offline channel sales [3]