Magic Safety(主动安全)解决方案
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魔视智能:0.4%市场份额下的上市之考
Bei Jing Shang Bao· 2025-10-26 12:02
Core Viewpoint - A new player in the smart driving third-party solution market, Magic Vision, has filed for listing on the Hong Kong Stock Exchange, showcasing its growth in revenue but also an increase in adjusted net losses, highlighting the challenges faced by smaller players in a competitive industry [1][3]. Revenue and Loss Analysis - Magic Vision's revenue increased from 118 million yuan in 2022 to 357 million yuan in 2024, while adjusted net losses grew from 135 million yuan to 170 million yuan during the same period [3]. - In the first half of 2025, the company reported revenue of 189 million yuan, an 81.7% year-on-year increase, with adjusted net losses of 85.2 million yuan, a slight increase of 0.8% [3][9]. Revenue Sources - The company's revenue is derived from three main solutions: Magic Drive (driving), Magic Parking (automatic parking), and Magic Safety (active safety) [3]. - In the first half of 2025, the driving solution contributed 117 million yuan, accounting for 61.8% of total revenue, while the automatic parking solution saw a revenue increase of 155.4% [4]. Pricing and Margin Trends - The average selling price of the active safety solution dropped significantly from 353 yuan in the first half of 2024 to 189 yuan in the first half of 2025, a decline of 46.5% [5]. - The gross margin for the driving solution was 62.1%, while the active safety solution's gross margin fell to 1.1% [6][10]. Customer Base and R&D Investment - The number of customers for Magic Vision's smart driving solutions increased by only one to 143 in 2024, indicating slow growth in customer acquisition [9]. - R&D expenses grew by 25.5% year-on-year to 83.9 million yuan in the first half of 2025, with a notable increase in professional service fees, which surged by 627% [10]. Market Position and Future Outlook - Magic Vision holds a market share of 0.4%, ranking eighth among third-party solution providers in China's smart driving industry [1][3]. - The company faces challenges in achieving profitability, with its future success dependent on capital support to expand market share and optimize cost structures [10].