Core Insights - The Chinese tablet market is projected to ship 33.76 million units in 2025, reflecting a year-on-year growth of 13.1% driven by a combination of a replacement cycle and the "national subsidy" policy stimulating consumer confidence and purchasing decisions [1] - The market is transitioning from being policy-driven to being driven by product and demand as the "national subsidy" policy begins to tighten in certain regions, leading to a slowdown in growth rates in the fourth quarter compared to the first three quarters [1] Market Performance - In 2025, the top five tablet manufacturers in China are Huawei (29.2%), Apple (24.5%), Xiaomi (13.1%), Lenovo (9.7%), and Honor (8.6%) [2] - In the fourth quarter of 2025, Apple leads with a market share of 26.7%, followed by Huawei at 24.9%, Lenovo at 13.1%, Xiaomi at 11%, and Honor at 7.7% [2] Manufacturer Analysis - Huawei remains the top seller in the Chinese tablet market for 2025, despite a 3.1 percentage point decline in market share compared to 2024. The launch of the MatePad Edge in the fourth quarter has enhanced its product positioning for office and multi-scenario use [3][4] - Apple, while second in market share for the year, saw a decline of nearly 10 percentage points from 33.6% in 2023. The fourth quarter saw a rebound in market share due to the new iPad Pro and strong performance of the iPad Air series during promotional events [4] - Xiaomi experienced double-digit growth in 2025 but faced challenges in the fourth quarter due to tightening subsidy policies and insufficient new product stimulation [4] - Lenovo's tablet shipments grew significantly, with a notable increase in market share in the fourth quarter, attributed to the competitive pricing of its products and the rising interest in smaller tablets [4] - Honor maintained its fifth position in market share for both the year and the fourth quarter, focusing on product upgrades and expanding its presence in the commercial market [5] Future Outlook - The IDC anticipates that the strong performance of the tablet market in 2025 will lay a foundation for future growth, but rising cost pressures from key components will require manufacturers to optimize supply chains and product planning [6] - The tablet market is expected to evolve towards AI and multi-scenario applications, necessitating better integration of AI functionalities into frequently used scenarios to enhance product value and user experience [6]