MaiLi系列玻尿酸产品

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华东医药高端医美产品再获新进展 加速布局百亿医美市场
Zheng Quan Ri Bao Zhi Sheng· 2025-10-16 11:12
Core Viewpoint - Huadong Medicine's subsidiary, Xinkelimeixue (Hangzhou) Medical Technology Co., Ltd., received a notice from the National Medical Products Administration (NMPA) for the registration application of the medical device MaiLi Precise, marking a significant milestone in the product's development in China [1][2]. Group 1: Product Development and Market Positioning - The MaiLi series is a high-end hyaluronic acid brand under Huadong Medicine, consisting of four products, all of which are already launched in Europe [2]. - MaiLi Precise, the product recently accepted for registration, has the lowest concentration of sodium hyaluronate in the series and has completed a clinical trial assessing its efficacy and safety for correcting under-eye hollows [2][3]. Group 2: Market Growth and Competition - The hyaluronic acid market in China is experiencing rapid growth, with a market size increase from 3.1 billion yuan in 2017 to 6.3 billion yuan in 2021, reflecting a compound annual growth rate (CAGR) of 19.4%. It is projected to reach 44.1 billion yuan by 2030, with a CAGR of 24.2% from 2021 to 2030 [2]. - The industry is becoming increasingly competitive, with nearly 70 approved products in the domestic market, leading to a "red ocean" scenario [2]. Group 3: Strategic Initiatives and Innovation - Huadong Medicine is committed to a global operational strategy and has a strong focus on technological innovation, leveraging its nearly 50 years of research experience through its subsidiary Sinclair [4]. - The company has achieved comprehensive coverage in core injectable product categories, including regenerative materials, hyaluronic acid, and botulinum toxin, and is actively expanding its international market presence [5]. - The company aims to enhance its competitive advantage in the high-end medical aesthetics market through continuous innovation and a clear strategic layout, with several significant products expected to launch in the coming years [5].