Core Insights - The article emphasizes the importance of balancing basic and extravagant elements in baking products to create high-value offerings that resonate with consumers [1][42] - The perception of ingredients plays a crucial role in determining product pricing and consumer appeal, particularly among Gen Z and new middle-class consumers [2][4] Ingredient Trends - Quality of ingredients is the primary language of product premiumization, with consumers increasingly valuing ingredient transparency [2] - Popular ingredient trends on platforms like Xiaohongshu and Douyin include contrasting flavors and regional specialties, such as mint chocolate and Yunnan mushrooms [5][4] Pricing Strategies - The article discusses the pricing differences within the same category of products, highlighting that a well-curated selection of ingredients can significantly enhance perceived value [9][11] - Seasonal ingredients are noted to evoke emotional connections, with specific keywords associated with each season influencing consumer choices [13][18] Consumer Experience - The article suggests that visual appeal is no longer sufficient; products must offer multi-sensory experiences to justify premium pricing [19] - The concept of "surprise fillings" and layered textures in products can create memorable experiences that drive repeat purchases [20][23] Marketing and Storytelling - The ultimate competitive edge in baking products lies in the storytelling aspect, where consumers seek not just food but an experience and lifestyle [29][30] - Limited editions and seasonal offerings serve as emotional leverage for consumers, enhancing the perceived value of products [31] Social Media and Branding - Products that are visually appealing and suitable for social media sharing tend to perform better in terms of consumer engagement and sales [38][39] - The article highlights the importance of creating a narrative around products to enhance their marketability and consumer interest [34][42]