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想要产品显得“贵气”,搭配就不能基础 | 烘焙“高级感”搭配指南
东京烘焙职业人· 2025-08-26 08:39
最近所有的品牌都在玩"基础VS不基础"的梗,但该说不说的,倒是给了我们很多研发思路......那些 在小红书、抖音 10W+ 笔记里被反复刷屏的烘焙爆款,都踩中了一个共通公式—— "一半基础一半炸裂" 一个能卖出高价值、让人印象深刻、甚至成为品牌招牌的烘焙产品,必然是深谙此道的高手。它 的"贵气",来自于精心设计的对比与冲突。做到"张弛有度",才是烘焙产品的高阶美学。 精髓:原料是产品溢价的第一语言。 在烘焙界,原料是决定溢价的核心逻辑。Z 世代和新中产越来越看重"成分感知",原料好不好,直 接决定了产品在消费者心中的"身价"。 但这里有个关键点:原料不好不行,但贵的不一定就是好的,你必须让消费者感知到它为什么值。 ☛爆款食材趋势 = 流量入口 在小红书和抖音上,几乎所有 10W+ 笔记的烘焙爆款背后,都有一个共同点:精准踩中食材趋势。 2025 年上半年,小红书热榜上最常见的食材关键词是: 反差类:薄荷巧克力、香菜 地域类:酸汤肥牛、云南菌子 特殊风味:百香果巴伐利亚、玫瑰荔枝、黑松露 ...... 这类原料的共性是: 稀缺感 + 标签感 + 可传播 ,一旦形成话题性,用户会主动帮你种草。 ☛高低配 = 同 ...
促开放协作与跨界融合 2025CCF中国开源大会在上海召开
Zhong Guo Xin Wen Wang· 2025-08-02 13:15
Core Insights - The 2025 CCF China Open Source Conference opened in Shanghai, focusing on key directions such as open-source large models and embodied intelligence [1][3] - Experts from academia and industry shared forward-looking views on critical technology areas including large models, open-source hardware, and intelligent operating systems [3] Group 1: Key Developments - The conference featured the introduction of efficient inference systems Mooncake and KTransformers developed by a team led by Zheng Weimin, showcasing their core role in supporting workloads in the intelligent era [3] - Academician E Wei Nan emphasized the paradigm shift in AI from a "model-centric" to a "data-centric" approach, highlighting the need for high-quality data infrastructure to lower the barriers for AI implementation [3] Group 2: Community and Ecosystem Initiatives - The CCF Ubiquitous Operating System Open Community was established with participation from top universities and research institutions, focusing on technology research, project incubation, standard development, application promotion, and talent cultivation [4] - A series of strategic initiatives were launched, including the establishment of the CCF-Mulan Innovation Open Source Incubator and the Omni-Infer Cloud Co-Creation Plan [3][4] Group 3: Educational and Collaborative Efforts - Shanghai Jiao Tong University aims to integrate open-source concepts into its curriculum, fostering talent for next-generation operating systems [5] - The collaboration model between Shanghai Jiao Tong University and Huawei emphasizes shared goals and resources to support core technology breakthroughs [5]