really Lily's gain. Let's ask Guggenheim, managing director and pharma analyst Sheamus Fernandez. Sheamus, thanks for coming back on.Um, if one's winning, I don't want to say one's losing, but if one is doing better than the other, does that mean people are shifting their GLP1 drug of choice. >> Yeah, it's a great question, Brian. Look, I I don't think that we're seeing a lot of market shifts just yet uh in terms of their their drug of choice. We're seeing a huge market expansion in general occur.I think th ...

Core Insights - Novo Nordisk faces significant challenges in 2023, primarily due to competition from Eli Lilly and setbacks in its clinical studies [2][3] - The company is attempting to expand its GLP-1 drug offerings into new markets, such as obesity treatment, but has encountered difficulties [3] - Eli Lilly's stock is performing exceptionally well, with a valuation reaching one trillion dollars, indicating strong market confidence in its products [4][6] Company Performance - Novo Nordisk has experienced a tough year, marked by pipeline issues and a failed clinical study [3] - The company plans to launch a new pill next year utilizing peptide technology, which may help regain market traction [5] - Eli Lilly is currently in a stronger position with leading products like Mounjaro and Zepbound, which are expected to drive future growth [6] Market Comparison - There is a competitive landscape between Novo Nordisk's Wegovy and Eli Lilly's Mounjaro, with both drugs serving similar purposes but having different consumer perceptions [7][8] - Physicians report that patients tend to perform better on Mounjaro compared to Wegovy, suggesting a potential preference in the market [8] - Eli Lilly's upcoming drug, orphaglyphron, is anticipated to have significant market potential, with peak sales estimates between 30 to 50 billion [6]