Core Insights - The era of geographical expansion and traffic monetization is fading, with companies evolving from outputting capacity to defining categories, shifting from a sales logic to category authority [1][3] - The market is rewarding "new species" that leverage technological spillovers, cultural innovation, and AI to reshape efficiency [1] - The old business models are becoming unsustainable, necessitating resilience built on brand perception and AI capabilities to navigate through cycles [1][10] Event Overview - Feishu Shenno Group has hosted the Globalization New Brand Digital Marketing Summit for four consecutive years, focusing on emerging consumer brands going global [2] - The event will feature the release of the "2026 Outbound Guide" and the top 50 emerging consumer brands list [2] Strategic Focus - The importance of geographical expansion is diminishing, with a greater emphasis on being a "category standard setter" in the new cycle [3] - Chinese companies must understand consumer needs and effectively respond using technology, marking the second half of their outbound journey as a victory in satisfying curiosity [5] Key Presentations - The event will include a keynote by Liao Minhang on leveraging new category opportunities to enhance brand strength as a growth engine [5] - Insights on capturing trends among Generation Z and precise marketing strategies will be shared by Snapchat's e-commerce manager [5] Risk Management - A comprehensive supply chain safety approach, including compliance, funding, and localization, is essential for navigating the complexities of going global [7] - Zhang Lin from CMC Capital will discuss risk mitigation strategies for Chinese enterprises in the context of data privacy and compliance challenges [9] AI and Brand Development - Brand strength and AI play crucial roles in addressing pricing and cyclical challenges, with AI serving as an efficiency engine [11] - The integration of product innovation and market insights is vital for successful global navigation [6] Future Outlook - The year 2026 is anticipated to be a pivotal year for outbound brands, with a clear distinction between those who embrace technology, compliance, and brand resilience versus those who do not [14]