来源：环球网 摘要： 自2025年初首次亮相以来，MOVA割草机器人以激光雷达为核心的无边界智能割草方案，在海外市场实 现快速突破。短短半年时间，累计出货量突破10万台。产品上线初期，MOVA即完成关键渠道卡位，率 先进入 BAUHAUS、OBI 等欧洲核心连锁零售体系，并配合本地化运营能力，实现品牌的快速渗透与 市场占位。 在欧美成熟市场，智能割草机已不再是"新奇产品"。价格优势难以单独驱动决策，真正影响用户选择 的，是是否足够好用、稳定、智能，以及是否真正解决庭院管理的长期痛点。 关键词： 无边界智能割草机、激光雷达、AI视觉、庭院护理机器人、机械臂、具身智能 案例正文： 每年春夏，是欧美庭院草坪生长最为旺盛的季节，也是割草设备需求最集中的销售窗口。对刚进入庭院 赛道的MOVA而言，2025年的第一个割草季，既是市场验证期，也是品牌成败的关键节点。 2025年春初，MOVA割草机器人正式在核心渠道上架。仅用半年时间，累计销售量便突破10万台，这一 速度在同类新锐品牌中并不多见。相比之下，行业内包括富世华、宝时得、 Segway等在内的成熟玩 家，更多采取多品牌、多型号并行的"抢量策略"，而MOVA的增长曲 ...

Group 1 - The 2025 IFA showcases Chinese manufacturers dominating the exhibition with unique products across various categories, highlighting their technological strength and readiness to compete globally [1] - The European market for smart lawn mowers is experiencing rapid growth, with penetration rates in Western European countries like Germany, France, and Switzerland rising from below 15% to 30%-40% [2] - Major players such as Ecovacs, Roborock, and MOVA are presenting their advancements in hardware structure, navigation algorithms, and obstacle avoidance technologies at IFA [2][3] Group 2 - Roborock has officially entered the lawn mower market, launching three models: RockNeo Q1, RockMow S1, and RockMow Z1, targeting different market segments from entry-level to high-end [4][6] - The RockMow Z1, aimed at high-end users, features advanced capabilities such as RTK and visual integration, covering up to 5000 square meters in a single day and handling slopes of up to 80% [6][7] - The introduction of multi-sensor fusion technologies, such as the Tri-Fusion system by Kuka, is becoming a key differentiator in the market, enhancing navigation and operational efficiency [10][11] Group 3 - The emergence of robotic lawn mowers with mechanical arms, like MOVA's Master X, expands the functionality of garden care robots, allowing them to perform complex tasks [15][18] - Aiper's Scuba V3 pool cleaning robot incorporates AI visual recognition technology, addressing user demands for smarter and more efficient cleaning solutions [19][21] - The competitive landscape in the garden and pool robot market is intensifying, with companies needing to adapt to localized challenges and maintain technological advantages to succeed [25]