Core Points - McDonald's China announced the return of hand-battered McSpicy products, including McSpicy Chicken Leg Burgers and McSpicy Chicken Wings, following consumer feedback and research [1][2] - The decision to revert to hand-battering was influenced by customer nostalgia for the crispy texture and the love behind the manual preparation process, as stated by McDonald's China CEO Zhang Jiayin [2] - The company has implemented product testing, equipment upgrades, and staff training to ensure the return of hand-battered McSpicy products in most restaurants nationwide [2] Consumer Engagement - In mid-April, McDonald's launched a promotional event on social media platform Xiaohongshu, offering free McSpicy Chicken Wings to customers wearing headgear [3] - To promote the hand-battered McSpicy series, McDonald's collaborated with the trendy brand CLOT to release new merchandise, limited edition packaging, and exclusive employee uniforms [3] - Starting April 26, customers can purchase limited edition items, including the CLOT "Thorn Soul" tote bag, through McDonald's app and mini-program [3]