Core Insights - MemeSwap is revolutionizing the perception of cryptocurrency through a decentralized finance platform that integrates online and offline experiences, education, and asset incentives [1][5] - The launch of physical stores in Taipei and Malaysia marks a significant step in bringing digital finance into everyday life, creating a new model of interaction with blockchain technology [1][5] Group 1: Store Experience - Unlike traditional online platforms, MemeSwap's stores function as blockchain "convenience stores," offering investment knowledge, digital asset operations, and participation in DAO governance [3] - The Taipei store attracts many office workers for blockchain lectures and DAO courses, while the Malaysian store appeals to freelancers and small business owners for community engagement and exclusive promotions [3][4] - The $TESTA token has practical applications in-store, allowing users to redeem courses, participate in lotteries, and engage in community activities, thus integrating technology, rights, and consumption [3][4] Group 2: User Engagement and Growth - The stores feature DAO governance walls, on-chain transaction demonstration screens, and KYC verification areas to ensure safe and compliant operations [4] - As of May 2025, the average daily visitors to MemeSwap stores in Taiwan and Malaysia are projected to exceed 600, with a community activity participation rate of 87% and a user satisfaction rate of 95.3% [4] - Future expansion plans include locations in Penang, Singapore, Bangkok, and Vancouver, aiming to replicate the "store + DAO + community" ecosystem globally [4] Group 3: Educational Approach - MemeSwap emphasizes systematic community education and interactive asset mechanisms to create a comprehensive chain from understanding to participation, trading, and governance [5] - The company aims to build a trust-based financial network that allows everyone to engage with blockchain technology through physical stores as a bridge [4][5]