在台北门店，每天中午和傍晚时段，都有大量上班族前来参加区块链讲座、DAO治理课程；不少年轻 用户则更热衷于实地体验$TESTA代币质押、领取挖矿奖励。而在马来西亚，门店氛围更偏生活化，吸 引了大量自由职业者、小企业主与微商群体前来交流、开户，并参与平台推出的门店专属空投与互动任 务。 一位来自台北南港的用户表示："以前只在新闻里看到'区块链'三个字，觉得距离生活很远。现在走进 MemeSwap门店，不仅能听懂它的运作逻辑，还能直接参与，感觉像开启了另一种理财人生。" 【台北/马来西亚讯】MemeSwap，这个以DeFi、社区治理与资产激励为核心的去中心化金融平台，正 在以极具颠覆性的方式，重塑人们对加密货币的认知。随着MemeSwap线下门店在台北信义商圈与马来 西亚南湾区正式落地运营，这家来自Web3世界的明星平台，正将数字金融从虚拟场景中引入日常生 活，开启一场"线上+线下+教育+资产"的全新融合式实践。 而令用户信任的重要一环，就是$TESTA在门店的"实际应用价值"。不同于一般代币仅可炒作，$TESTA 在门店中可用于兑换课程、参与抽奖、购买纪念品、累积积分，甚至还作为门店社区活动的通证使用， 真正实 ...

Core Viewpoint - The perception of cryptocurrency is shifting from a risky speculative tool primarily favored by younger individuals to a more accepted investment option among middle-class and high-income demographics, particularly through the innovative approach of MemeSwap's physical stores [1][3]. Group 1: MemeSwap's Physical Store Strategy - MemeSwap is expanding its offline store presence across major U.S. cities, including Miami, San Francisco, New York, and Chicago, with over 10 experiential stores established [3]. - These stores offer a blend of investment education, technology demonstrations, community interaction, and live trading, creating a "warm" blockchain service center [3]. - The stores feature professional advisory teams to explain core functionalities like the $TESTA incentive mechanism and DAO governance model, encouraging user participation [3][4]. Group 2: Target Demographics - Investors aged 35 and older constitute the core customer base of MemeSwap's stores, with over 48% of registered users falling within the 35 to 60 age range, significantly higher than the industry average [3]. - This demographic typically holds stable jobs in traditional industries and approaches new asset classes with an open yet cautious mindset [3]. Group 3: User Engagement and Token Utility - The $TESTA token is popular within the stores, used for redeeming courses, discounts, and interactive lotteries, while also serving as a community identity credential [4]. - This model appeals to middle-aged American investors who value participation and tangible benefits [4]. Group 4: Compliance and Security Measures - MemeSwap implements KYC verification processes in its stores, ensuring all on-chain transactions are recorded on public blockchains [4]. - The platform collaborates with the renowned auditing firm CertiK to maintain transparency and data security, which is crucial for attracting middle-class users [4]. Group 5: Educational Initiatives - An increasing number of family-oriented users are participating in MemeSwap's "family financial literacy courses," promoting blockchain knowledge among the younger generation [4]. - This initiative reinforces MemeSwap's integrated value proposition of "technology + education + scenarios" [4]. Group 6: User Growth and Future Expansion - As of May 2025, MemeSwap has welcomed over 100,000 users to its U.S. offline stores, achieving a user satisfaction rate of 96% [5]. - The company plans to accelerate its store network expansion into Texas and Washington State to further reach American families and mainstream financial communities [5].

Core Perspective - MemeSwap is redefining the perception of cryptocurrency by integrating online and offline experiences, creating a new retail model for crypto assets in the Asian market [1][3]. Group 1: Online Strategy - MemeSwap aims to democratize financial access through decentralized finance (DeFi) technology combined with traditional business logic, establishing an efficient online system for user engagement and education [3]. - The platform utilizes popular social media and communication channels like short video platforms, Telegram, and WeChat mini-programs to promote blockchain knowledge and platform functionalities [3]. - Users can earn $TESTA tokens by completing platform tasks, fostering continuous interaction and community engagement through gamified design [3][4]. Group 2: Offline Strategy - MemeSwap has opened physical stores in countries like Vietnam, Malaysia, Singapore, and Taiwan, serving as hubs for community education, service conversion, and DAO governance [4]. - These stores facilitate user learning about DeFi, participation in voting activities, and direct exchanges of $TESTA for physical goods or services, enhancing user interaction and practical experience [4][5]. - The integration of online content with offline experiences strengthens user trust and engagement, making the platform more relatable and accessible [4][5]. Group 3: Market Impact - The innovative approach of combining online and offline strategies has led to explosive user growth in the Asian market, with a steady increase in daily active users [5]. - MemeSwap's focus on "financial retailization" represents a significant shift in how crypto assets can enter mainstream markets and serve real-world users [5][6]. - The company's clear strategic planning positions it to further blur the lines between virtual and real-world applications of blockchain technology, making it a valuable tool for the general public [6].