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Here's How Saucony & Merrell Are Driving Wolverine's Growth in 2025
ZACKS· 2025-11-14 14:16
Core Insights - Wolverine World Wide, Inc. (WWW) demonstrated strong performance in Q3 2025, achieving 6.8% revenue growth and record margins, primarily driven by its flagship brands, Saucony and Merrell [1][10] Brand Performance - Saucony reported a significant 27% year-over-year revenue increase, achieving record profitability by effectively blending performance running with lifestyle appeal [2][10] - Merrell experienced a 5.1% quarterly revenue growth, focusing on performance-oriented products while redefining itself as a modern outdoor lifestyle brand [4][10] Product and Market Strategy - Saucony's signature models, including the Endorphin series and ProGrid Omni 9, are enhancing its presence in both athletic and fashion markets, supported by collaborations that resonate with younger consumers [3][10] - Merrell's product offerings, such as the Moab 3 and Agility Peak 5, are attracting diverse audiences by combining trail performance with everyday versatility [4][10] Global Expansion - Both brands are expanding their global reach through a city-focused strategy targeting key markets like Tokyo, London, and Paris, which integrates digital engagement with localized storytelling [5][10] Financial Projections - For Q4 2025, Wolverine anticipates revenues between $498 million and $513 million, indicating a 2.2% year-over-year growth at the midpoint [6][10] - Full-year revenue projections for 2025 are between $1.86 billion and $1.87 billion, suggesting a year-over-year growth of 6-6.8% [6][10] Competitive Landscape - Wolverine competes with key players like Deckers Outdoor Corporation, Tapestry, Inc., and Urban Outfitters Inc., all of which are also focusing on brand innovation and market expansion [8][10]
Longtime Wolverine Worldwide Exec Tom Kennedy Retires, Justin Cupps Named President of Work Group
Yahoo Finance· 2025-11-05 21:39
Core Insights - Tom Kennedy, a longtime executive at Wolverine Worldwide, has retired after 10 years with the company, having served in various leadership roles since 2015 [1][2] - Justin Cupps has been appointed as the new president of Wolverine Worldwide's Work Group, overseeing several brands including Wolverine, Bates, and Merrell Work [3][4] - Wolverine Worldwide reported a 6.8% increase in total revenue for Q3 2025, reaching $470.3 million, compared to $440.2 million in the same period last year [6] Leadership Changes - Tom Kennedy retired in October 2023, having most recently served as president of the Work Group and held key roles including global president of Sperry [1][2] - Justin Cupps brings nearly 30 years of experience from brands like Under Armour and Adidas, and previously led a $1.25 billion portfolio at EssilorLuxottica [5][6] - CEO Chris Hufnagel expressed confidence in Cupps' ability to drive growth and innovation within the Work Group [4][10] Financial Performance - Wolverine Worldwide's Q3 2025 net earnings were $25.1 million, an increase from $23.2 million in the same period last year, with diluted earnings per share rising to 30 cents from 28 cents [7] - Saucony and Merrell brands showed significant growth, with Saucony's net sales increasing by 27.0% to $133.1 million and Merrell's by 5.1% to $167.3 million [7] - The Wolverine brand experienced an 8.2% decline in net sales to $45.3 million, and Sweaty Betty saw a 3.9% decline to $44.5 million [8] Strategic Outlook - CEO Hufnagel acknowledged the challenges faced by the Wolverine brand and the Work Group, indicating that progress has not met expectations [8][9] - Cupps' appointment is seen as a strategic move to accelerate necessary changes and strengthen the product pipeline, focusing on market segmentation and premium offerings [10][11] - The company aims to return to steady growth by addressing identified challenges and leveraging a proven playbook [9][10]
WWW Q3 Earnings & Sales Beat Estimates on Broad-Based Brand Momentum
ZACKS· 2025-11-05 19:01
Core Insights - Wolverine World Wide, Inc. (WWW) reported strong third-quarter 2025 results, with both revenues and earnings exceeding expectations and showing year-over-year growth [1][2][10] Financial Performance - Adjusted earnings per share were 36 cents, surpassing the Zacks Consensus Estimate of 33 cents and improving from 28 cents in the prior-year quarter [4][10] - Total revenues reached $470.3 million, reflecting a 6.8% year-over-year increase on a reported basis and a 5.5% increase on a constant-currency basis, exceeding the Zacks Consensus Estimate of $463 million [5][10] - Direct-to-consumer revenues were $106.8 million, down 4.9% year over year, while international business revenues increased by 13.5% to $242.7 million [5] Segment Performance - Active Group revenues rose 10.7% year over year to $352.8 million, surpassing the Zacks Consensus Estimate of $343.5 million [6] - Work Group revenues declined 2.9% year over year to $105.9 million, falling short of the consensus estimate of $106.7 million [6] - Revenues from the Other segment fell 6.5% year over year to $11.6 million, also below the consensus estimate of $12.4 million [6] Brand Performance - Merrell's revenues increased by 5.1% year over year to $167.3 million, while Saucony's revenues surged 27% to $133.1 million [7] - Wolverine's revenues decreased by 8.2% to $45.3 million, and Sweaty Betty's revenues fell 3.9% to $44.5 million [7] Margins and Costs - Gross profit was $223.2 million, up 12.3% year over year, with gross margin expanding by 240 basis points to 47.5% due to supply-chain cost-saving initiatives and reduced promotional activity [8][10] - Adjusted operating costs increased by 9.1% year over year to $180.2 million, with the metric as a percentage of revenues rising by 150 basis points to 9.1% [8] Future Outlook - For fiscal 2025, revenues are projected between $1.86 billion and $1.87 billion, indicating growth of 6-6.8% from 2024 ongoing business [13] - The gross margin is expected to be 47.1%, reflecting an improvement of 280 basis points over 2024, with earnings per share projected at $1.08 to $1.13 [14]
Wolverine World Wide(WWW) - 2025 Q3 - Earnings Call Transcript
2025-11-05 14:30
Financial Data and Key Metrics Changes - Revenue for Q3 2025 was $470 million, exceeding the guidance midpoint of $455 million, representing a 7% increase year-over-year [27][28] - Adjusted earnings per share (EPS) grew 29% to $0.36 compared to $0.28 in the prior year, reflecting disciplined execution and improved profitability [31][32] - Consolidated gross margin increased to 47.5%, up 240 basis points year-over-year, driven by product cost savings and lower promotional activity [31][32] Business Line Data and Key Metrics Changes - Saucony revenue increased by 27% in Q3, driven by strong growth in both performance run and lifestyle categories [29][30] - Merrell revenue grew by 5%, supported by market share gains in the hike category and strong sell-through at key accounts [30][17] - Sweaty Betty's revenue declined by 4%, but this was better than expected as the brand executed a clear strategy to reset its business [30][20] Market Data and Key Metrics Changes - Global wholesale revenue increased by 11%, with international wholesale up mid-teens and US wholesale up mid-single digits [28] - Direct-to-consumer (DTC) revenue declined by 5%, primarily due to lower promotional activity in the US, partially offset by international growth [28][30] - The Asia-Pacific region is expected to be the fastest-growing market for Saucony, with significant expansion plans in China [15][16] Company Strategy and Development Direction - The company aims to continue scaling its two largest brands, Merrell and Saucony, which are expected to represent nearly two-thirds of total revenue in 2025 [6][9] - A focus on responsible brand management and reducing promotional activity is emphasized to enhance brand positioning and sell-through rates [40] - The company is investing in product innovation and marketing to strengthen its brand portfolio and drive long-term growth [40][39] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the strategy and path forward, despite challenges in the Workgroup segment [27][35] - The company anticipates revenue growth of approximately 6% for fiscal year 2025, with adjusted EPS expected to increase by about 50% compared to 2024 [9][34] - Management acknowledged the dynamic macro environment and evolving consumer preferences, emphasizing the need for agility and responsiveness [39][40] Other Important Information - The company changed its accounting policy for inventory from LIFO to FIFO, aligning all warehouse inventory under a consistent policy [4] - The impact of tariffs is being managed effectively, with expectations to offset the majority of unmitigated impacts in 2025 [33][34] Q&A Session Summary Question: Contribution of new distribution to Saucony's growth - Management indicated that about a third of Saucony's growth in the quarter came from new distribution [44] Question: Balance between lifestyle and performance footwear - Management noted that lifestyle footwear is growing faster than performance, but both segments are gaining share [46] Question: Expectations for Saucony's door count in 2026 - Management anticipates an increase in door count for Saucony in the first half of 2026, with a focus on responsible brand management [50][58] Question: Sell-through rates and performance by gender - Management reported strong performance in women's and kids' categories, with men's also performing well [87][90] Question: Merrell's distribution evolution - Management stated that Merrell's new door expansion will not be as aggressive as Saucony's, focusing instead on evolving existing distribution [96]
Saucony Continues to Lead Growth at Wolverine as Running Category Dominates Market
Yahoo Finance· 2025-11-05 13:58
Core Insights - Wolverine Worldwide's turnaround efforts are yielding positive results, with total revenue in Q3 2025 reaching $470.3 million, a 6.8% increase from $440.2 million in the same period last year [1] - The company exceeded its previous guidance for Q3, which projected net sales between $450 million and $460 million, and diluted earnings per share in the range of 24 to 28 cents [3] Financial Performance - Net earnings for Q3 were $25.1 million, up from $23.2 million the previous year, with diluted earnings per share increasing to 30 cents from 28 cents [2] - Ongoing total revenue, excluding the sold Sperry business, was also $470.3 million, reflecting a 6.9% increase from $440.1 million in the prior year [1] Brand Performance - Saucony and Merrell brands showed significant growth, with Saucony's net sales increasing by 27.0% to $133.1 million and Merrell's net sales rising by 5.1% to $167.3 million [4] - The Wolverine brand experienced an 8.2% decline in net sales to $45.3 million, while Sweaty Betty saw a 3.9% decrease to $44.5 million [5] Revenue Breakdown - International revenue increased by 13.5% to $242.7 million compared to the prior year, while direct-to-consumer revenue decreased by 5.0% to $106.8 million [6] - The company anticipates full fiscal year revenue to be between $1.855 billion and $1.870 billion, indicating growth of approximately 6.0% to 6.8% compared to the 2024 ongoing business [6] Strategic Outlook - The CEO emphasized the company's commitment to improving its operations through new strategies, talent, and processes aimed at enhancing product quality and shareholder value [7]
Wolverine Worldwide Reports Third Quarter 2025 Results
Businesswire· 2025-11-05 11:30
Core Insights - Wolverine World Wide, Inc. reported solid financial results for Q3 ended September 27, 2025, with brands Merrell, Saucony, and Sweaty Betty exceeding expectations [1] - The company achieved a record gross margin quarter, contributing to better-than-anticipated earnings per share [1] Financial Performance - The financial results indicate a strong performance driven by disciplined execution across key brands [1] - The earnings per share surpassed market expectations, reflecting effective management and operational efficiency [1]
瑞银:升特步国际评级至“买入” 上调目标价至7.6港元
Zhi Tong Cai Jing· 2025-10-31 07:32
Group 1 - UBS upgraded the rating of Xtep International (01368) from "Neutral" to "Buy" and raised the target price from HKD 6.4 to HKD 7.6 [1] - The net profit forecast for 2025 to 2027 was increased by 1% to 9%, with expected profit contributions from Saucony and Merrell rising from 5% in 2024 to 16% in 2027 [1] - Anta Sports (02020) is also viewed positively, with profit contributions from vertical brands expected to increase from 9% in 2024 to 31% in 2027, maintaining a "Buy" rating and a target price of HKD 127 [1] Group 2 - Chinese sportswear stocks have seen an average decline of approximately 20% since August, reflecting market concerns over weak third-quarter sales and a growing consumer preference for specialized sports segments and vertical brands [1] - The estimated compound annual growth rate for the outdoor products market from 2025 to 2027 is projected to be 16%, significantly higher than the overall sports apparel growth rate of 5% [1] - Categories such as tennis and high-end running products are expected to have strong potential [1]
瑞银:升特步国际(01368)评级至“买入” 上调目标价至7.6港元
智通财经网· 2025-10-31 07:29
Core Viewpoint - UBS upgraded the rating of Xtep International (01368) from "Neutral" to "Buy," raising the target price from HKD 6.4 to HKD 7.6, while increasing net profit forecasts for 2025 to 2027 by 1% to 9% [1] Group 1: Company Analysis - The contribution of Xtep's brands Saucony and Merrell to profits is expected to rise significantly from 5% in 2024 to 16% by 2027 [1] - Anta Sports (02020) is also viewed positively, with expected profit contributions from vertical brands increasing from 9% in 2024 to 31% in 2027, maintaining a "Buy" rating and a target price of HKD 127 [1] Group 2: Market Trends - Chinese sportswear stocks have seen an average decline of approximately 20% since August, reflecting market concerns over weak sales in the third quarter and a growing consumer preference for specialized sports segments and vertical brands [1] - The outdoor products market is projected to have a compound annual growth rate of 16% from 2025 to 2027, significantly higher than the overall sports apparel growth rate of 5%, with strong potential seen in categories like tennis and high-end running products [1]
大行评级丨瑞银:升特步评级至“买入”,2025至27年盈测上调1%至9%
Ge Long Hui· 2025-10-31 05:19
Group 1 - UBS upgraded Xtep (1368.HK) from "Neutral" to "Buy" and raised the target price from HKD 6.4 to HKD 7.6 [1] - The net profit forecast for 2025 to 2027 was increased by 1% to 9%, with expected earnings contribution from the Saucony and Merrell brands rising significantly from 5% in 2024 to 16% in 2027 [1] Group 2 - The firm is also optimistic about Anta Sports (2020.HK), anticipating that the earnings contribution from vertical brands will increase from 9% in 2024 to 31% in 2027 [1] - UBS maintains a "Buy" rating for Anta Sports with a target price of HKD 127 [1]
浙商证券:维持特步国际(01368)“买入”评级 主品牌加速奥莱布局 索康尼线下高增
智通财经网· 2025-10-20 07:57
Core Viewpoint - Zheshang Securities reports that Xtep International (01368) has a clearly defined brand matrix, with its main brand being a leader in the mass running sector, favored for its professionalism and high cost-performance ratio [1] Company Performance - Xtep's main brand shows steady growth with low single-digit revenue growth; Saucony's revenue has increased by over 20% year-on-year, with offline sales continuing to grow rapidly, and adjustments in e-commerce nearing completion [1] Financial Projections - The company is expected to maintain a stable growth trend in the medium to long term, with projected net profits for 2025, 2026, and 2027 increasing by 10.6%, 11.0%, and 11.0% respectively, reaching 1.37 billion, 1.52 billion, and 1.69 billion yuan [1] - The projected dividend payout ratio for 2025 is 50%, corresponding to a dividend yield of 4.6%, with a maintained "Buy" rating [1] Valuation Metrics - The current price-to-earnings (PE) ratios for 2025, 2026, and 2027 are estimated to be 11X, 10X, and 9X respectively [1]