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Meta重启智能手表计划,目标2026年推出
Xin Lang Cai Jing· 2026-02-19 09:16
Core Viewpoint - Meta is planning to launch its first smartwatch by 2026, reviving a previously shelved project, and aims to compete directly with major players like Apple and Google in the consumer hardware market [2][7]. Group 1: Smartwatch Development - Meta has restarted its smartwatch project, codenamed Malibu 2, which is set to include health tracking features and an integrated Meta AI assistant [2][7]. - The decision to revive the smartwatch initiative was made during a strategic meeting held at CEO Mark Zuckerberg's home in Hawaii at the end of last year [2][7]. - Five years ago, Meta had ambitious plans for smartwatches, including three versions with cameras, but the project was canceled in 2022 due to budget cuts in its hardware division, Reality Labs [2][7]. Group 2: Augmented and Mixed Reality Products - Alongside the smartwatch, Meta is streamlining its augmented reality (AR) and mixed reality (MR) product roadmap, with concerns that launching too many devices too quickly may confuse consumers [3][8]. - Meta is currently developing approximately four AR/MR glasses, with the MR glasses project, Phoenix, postponed until 2027 [3][8]. - A new generation of Meta Ray-Ban Display smart glasses, codenamed Hypernova 2, is expected to be launched this year, following the initial product's release in the U.S. at a price of $799 [3][8]. Group 3: Future AR Glasses - Meta is also working on consumer AR glasses, codenamed Artemis, which are anticipated to be released in 2027 and will feature the ability to display digital content on a single lens [4][9]. - The Artemis glasses will allow users to make calls using realistic 3D avatars that mimic facial expressions and gestures, and will include a voice-activated Meta AI assistant [4][9]. - Zuckerberg has expressed optimism that AI-driven glasses will define the next era of personal computing, viewing these devices as the ideal interface for personal AI [5][9]. Group 4: Market Performance - The Meta Ray-Ban smart glasses have achieved commercial success, with a partner reporting that sales are expected to exceed 7 million units by 2025, compared to 2 million units sold from their launch in 2023 until the end of 2024 [5][9].