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中金 • 全球研究 | 海外AI应用渗透到哪了?
中金点睛· 2025-06-23 23:36
Core Viewpoint - The article discusses the rapid penetration of generative AI across various industries, highlighting the integration of AI into digital infrastructure, B-end software, and C-end applications, while analyzing overseas AI application progress, penetration speed, and future trends [1]. Group 1: AI Application Integration - AI is being embedded across multiple scenarios, enhancing user experience and operational efficiency. Key areas include office automation, programming assistance, customer relationship management, and advertising [3]. - The integration of AI into various verticals requires users to train or build applications tailored to their needs, leading to a trend towards multi-agent construction and customized agents [3]. - High-quality scenario data is crucial for creating valuable AI applications, emphasizing the importance of data integration, governance, and analysis [3]. Group 2: Bottlenecks in AI Application Penetration - Most enterprises are currently in the exploratory development phase of AI deployment, resulting in low returns on investment [3]. - Key challenges to improving AI application penetration include optimizing computing costs, enhancing model accuracy and scenario integration, and ensuring AI applications meet customer ROI expectations [3]. Group 3: Future Trends in AI Development - Investment opportunities are seen in AI infrastructure, particularly in cloud migration, data governance, and cybersecurity [4]. - The trend towards multi-agent construction and deployment is expected to continue, with a focus on extracting scene value and user needs [4]. - The integration of AI with advertising is anticipated to exceed market expectations, driven by advancements in AI capabilities [4]. Group 4: Overseas AI Application Progress - Major overseas tech companies are actively engaging in large model and AI construction, focusing on model training, cloud infrastructure, database construction, and AI integration across various sectors [6]. Group 5: AI in Programming - The penetration rate of AI in programming is high, with tools like Cursor, GitHub Copilot, and Google Jules enhancing productivity through features like code auto-completion and error correction [16]. - Future trends in AI programming are expected to focus on asynchronous tasks and real-time synchronous assistance [18]. Group 6: AI in Customer Relationship Management - AI is enhancing CRM systems by integrating data and uncovering potential customers, with notable players including Salesforce and Microsoft [20]. - Salesforce's Agentforce leverages a data cloud and reasoning engine to provide real-time data to agents, enhancing customer interactions [21]. Group 7: AI in Advertising - The shift towards performance advertising is being accelerated by AI, improving ad targeting, automated placements, and content generation capabilities [27]. - AI's ability to process large datasets and generate personalized ads is expected to enhance advertising effectiveness [29]. Group 8: AI ASIC Development - The trend towards using AI ASICs in data centers is expected to grow, driven by the need for cost-effective and energy-efficient solutions [34]. - Major tech companies are advancing their proprietary AI chip development, with Google, Meta, Amazon, and Microsoft leading the way [62].