Core Viewpoint - Procter & Gamble (P&G) plans to raise prices on approximately 25% of its products in the U.S. due to economic volatility and increased costs from tariffs, while also undergoing a leadership transition [1][2][10] Price Increase Strategy - The price increase will be in the single-digit range and is set to start this month, aimed at offsetting around $1 billion in cost increases related to tariffs [2] - P&G's strong performance in essential products like Charmin toilet paper and Dawn dish soap, along with new product demand such as Tide Evo laundry detergent, provides the company with the ability to implement these price hikes [2][5] Consumer Behavior Insights - Consumers are exhibiting more selective shopping behaviors, seeking value through larger pack sizes or lower cash outlays, indicating a shift in spending habits during economic uncertainty [7] - Despite economic challenges, analysts believe that consumers will continue to pay for P&G's products, as they are considered essential [5] Financial Outlook - P&G's annual sales growth forecast is projected between 1% and 5%, which is below analysts' expectations of 3.09% growth [9] - The company is experiencing a level of baseline uncertainty reflected in its guidance range, which has caused frustration among executives [10] Leadership Transition - P&G has appointed Shailesh Jejurikar as the new CEO, succeeding outgoing CEO Jon Moeller [10]