Core Insights - The television industry is adapting to changing consumer preferences, with manufacturers introducing new models featuring large screens, enhanced imagery, and artificial intelligence (AI) capabilities to maintain relevance in the market [1][4][9] Industry Trends - The proportion of daily viewing on TV sets has decreased from 61% in early 2017 to 48% by late 2022, while smartphone viewing has nearly doubled to 21% during the same period [1] - In China, younger consumers are increasingly favoring smartphones and tablets over large-screen televisions, indicating a shift in viewing habits [2] - Global television ownership is either stable or declining, with average selling prices remaining steady or decreasing [3] Technological Advancements - At the Consumer Electronics Show (CES), manufacturers showcased AI technologies aimed at personalizing user experiences and enhancing picture quality [4][5] - Samsung introduced the world's first 130-inch Micro RGB TV, highlighting advancements in color precision and AI integration in their products [4][5] Competitive Landscape - Amazon and Walmart are competing for dominance in the television market, focusing on advertising and e-commerce rather than just TV sales [7][9] - Walmart's acquisition of TV maker Vizio for $2.3 billion is a strategic move to counter Amazon's advertising success on its Fire smart TVs [7][8] - The profit margins from advertising are significantly higher than those from selling TV hardware, indicating a shift in the business model for television manufacturers [8][9]

Core Viewpoint - The 2026 CES will prominently feature RGB mini-LED technology, with LG and Samsung leading the charge in launching new Micro RGB TV models, including mainstream sizes like 55 and 65 inches [1][3]. Company Developments - Samsung has expanded its Micro RGB TV range to include five additional screen sizes, making it more accessible to mainstream consumers [1][3]. - The first Micro RGB TV, a 115-inch model, was launched by Samsung in September 2025, priced at $29,999, indicating a premium positioning initially [3][7]. - Samsung representatives expressed confidence that the new mainstream Micro RGB models will be priced similarly to current premium LCD TVs, although specific pricing has not yet been announced [5]. Technology Advancements - Samsung's Micro RGB technology utilizes smaller LEDs (under 100 micrometers), which increases backlight unit density for improved color accuracy and vibrancy compared to competitors [8]. - The Micro RGB light source is paired with enhanced RGB color dimming, claiming to achieve 100% coverage of the BT.2020 color gamut, validated by the VDE Testing and Certification Institute [9]. - The new Micro RGB AI Engine Pro processor enhances frame-by-frame clarity and realism through advanced AI tools [10]. Visual and Audio Features - Samsung's proprietary Glare Free screen technology aims to reduce onscreen reflections, enhancing the viewing experience by preserving color and contrast [11]. - Audio features include Dolby Atmos playback, an Adaptive Sound Pro system, support for the Eclipsa audio spatial sound system, and the Q Symphony feature for synchronized sound with Samsung soundbars [12]. Upcoming Events - Samsung's new Micro RGB TVs will be showcased at CES from January 6-9, with further updates expected as more details are released [13].