Key Takeaways Baidu's online marketing revenues slid 15% y/y to RMB 16.2 billion in Q2 2025.AI Cloud revenues rose 27% y/y to RMB 6.5 billion, while non-ad revenues climbed 34% to RMB 10 billion.Over 50% of Baidu's mobile searches now feature AI-generated content, up from 35% in April.Baidu, Inc. (BIDU) is facing mounting pressure in its core advertising segment. In the second quarter of 2025, online marketing revenues dropped 15% year over year to RMB 16.2 billion, as China’s economic slowdown, a weak prop ...

Core Insights - CMI Media Group, a healthcare specialty agency under WPP, is collaborating with Microsoft Advertising to enhance growth for healthcare brands through the Microsoft ecosystem [1][3] - This partnership aims to provide strategic support, innovation, and improved return on investment for shared clients [2][3] Company Overview - CMI Media Group specializes in health, wellness, and pharmaceutical marketing, offering services such as audience strategy, data analytics, and customer experience [6] - Compas, with over 35 years of experience, partners with media providers to optimize healthcare clients' media investments while ensuring transparency and accountability [7] Strategic Goals - The collaboration is designed to drive innovation and value for healthcare brands, ensuring they leverage advancements in digital marketing and technology [3][4] - The partnership emphasizes personalized and impactful audience engagement through seamless media and advertising technology [5] Recognition and Achievements - CMI Media Group was named Microsoft Advertising's Performance Partner of the Year in 2024, highlighting its effectiveness in the healthcare marketing sector [2] - Both CMI Media Group and Compas have been recognized as leading workplaces, focusing on talent retention and employee development [6][7]