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从“潮流风向标”到全球创意试验场 时尚之都上海“首发经济”绽放
Core Insights - The 2025 Autumn/Winter Shanghai Fashion Week showcased the "Africa Reimagined" initiative, featuring high-end African brands for the first time [5][11][12] - The event highlighted Shanghai's role as a global fashion hub, with nearly 100 new product launches and around 1,000 brand exhibitions [8][13] - The "first launch economy" is seen as a catalyst for market transformation and urban competitiveness, promoting innovation and consumer engagement [10][14][15] Group 1: Event Highlights - The MODE Shanghai Fashion and Apparel Exhibition took place concurrently with the Shanghai Fashion Week, featuring over 200 brands from 34 countries [11] - African brands showcased their unique craftsmanship, including hand-weaving and natural dyeing techniques, under the "Africa Reimagined" program [11][12] - The event included significant participation from local brands like EP YAYING and HEMU, emphasizing the integration of traditional culture with contemporary fashion [10][14] Group 2: Market Dynamics - The Shanghai Fashion Week is evolving from a trend indicator to a platform for local brands to internationalize and for global creativity to enter China [13] - The "first launch economy" is driving innovation in design and product offerings, enhancing market vitality and consumer experience [14][15] - The event is expected to foster long-term commercial relationships and open new opportunities in the Asian market for African luxury fashion [12]