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共聚 ChinaJoy!Moloco与小米国际互联网业务部携手共话全球增长新机遇
Sou Hu Cai Jing· 2025-08-07 20:51
Core Insights - The summit "AI-Driven, Boundless Growth" organized by Moloco and Xiaomi focused on AI technology-driven global growth strategies and the challenges faced by Chinese companies in overseas markets [1][3][5] Group 1: AI Technology and Global Growth - Moloco, a leader in AI-driven monetization, has been optimizing advertising strategies to play a crucial role in the global application ecosystem [5] - The company has collaborated with 180,000 enterprises globally, utilizing AI-driven advertising solutions to help clients achieve growth [5] - Moloco has developed a comprehensive product matrix including Moloco Ads, Moloco SDK, MCM, and MSM, covering user acquisition and monetization optimization [5] Group 2: Market Insights and Strategies - The global mobile gaming market has surpassed $80 billion, with a focus on Android open ecosystems and emerging market opportunities [6] - High-value users, constituting 0.02% of the user base, contribute 20% of industry profits, highlighting the importance of targeted marketing [6] - Moloco's AI remarketing solution, based on a network of 2 billion Daily Active Users (DAU), has shown significant improvements in Return on Advertising Spend (ROAS) [6] Group 3: Xiaomi's Global Strategy - Xiaomi's international internet business has 719 million monthly active users, reflecting a 9.2% year-on-year growth [9] - The company aims to create a more interconnected and intelligent ecosystem through its "human-vehicle-home" strategy [9] - Xiaomi plans to leverage insights from its automotive business to explore overseas market growth opportunities [9] Group 4: Collaborative Efforts - The partnership between Moloco and Xiaomi enhances advertising precision and monetization efficiency by integrating Moloco's AI technology with Xiaomi's global hardware ecosystem [14] - The collaboration aims to provide a comprehensive solution for global developers, addressing the challenges of international market competition [14] - Both companies will continue to leverage their complementary strengths in AI and global market positioning to enhance advertising effectiveness [14]